hobbit
also - why not contacting this professor before applying? maybe even meet him (or her). this can do even more wonders to your app if this meeting does the correct impression, and mutual interest is established. a friend of mine was very proactive this year in that respect, and eventually had to decline interview invite from one HSW because she was accepted another.
I hope this helps.
hobbit
i absolutely planned on contacting him. like i said, there are very few folks who are integrating this particular line of research into marketing... even though i am interested in this topic for a different reason than he is, the overlap is there.
i am not applying to programs until fall 2009... i planned on emailing him winter 2008. part of the reason is I wanted to have something very educated to say to him; even though i have some testable hypotheses i am still very much learning about this topic, when the theory applies etc... so I wanted to read more of the literature to make sure my ideas make good sense first. Also, I wanted to give myself some time to read some of the citations he references as well...
cabro -
three offers is pretty incredible, no? anyway, i planned on contacting a professor from each school i apply to --- basically the professor i contact is the one whom i envisioned as my committee chair. i really plan on only applying to schools where there is some fit.... so it should be easy to start a dialogue with these folks...
really the only thing i have going for me to get me in a PhD program is my research, which, if you would have asked me six months ago i would have said was the last reason why i wanted to get a PhD... now it is the primary one.hopefully the professors who have similar interests are on selection comittees or have some power in their departments.