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# Many TV viewers own devices that can be set up to record

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Manager
Joined: 01 Aug 2008
Posts: 105
Many TV viewers own devices that can be set up to record [#permalink]

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09 Jun 2009, 08:41
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Many TV viewers own devices that can be set up to record shows automatically so that viewers can watch them later. Companies that advertise on television complain that the use of these devices hurts their business since the product makes it possible to watch television programs while selectively editing out commercials.

Which of the following, if true, would most strengthen the companies’ argument that the use of these TV recording devices is hurting their business?

A. The methods for determining audience size, which in turn determines charges for advertising time, count households that are merely recording a program as well as households that are watching it.

B. TV recording device manufacturers who advertise on television would themselves suffer the damage, if any, to advertisers’ interests that is caused by their product.

D. The use of these devices increases TV’s popularity as an entertainment medium.

E. Some television commercials are as entertaining or informative as the programs they interrupt.

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Manager
Joined: 21 Aug 2008
Posts: 81

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09 Jun 2009, 08:51
IMO B.
The devices hurt the businesses of those who advertise and this is strengthened by the fact that the businesses of device manufacturers itself is getting hurt by use of their devices.
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Director
Joined: 03 Jun 2009
Posts: 757
Location: New Delhi
WE 1: 5.5 yrs in IT

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09 Jun 2009, 09:44
I'll vote for C.

TV companies are hurt due to the fact that after recording it is possible to watch television programs while selectively editing out commercials. Option C is saying that there are some devices avaibale to do this work. Thus stregthens what TV companies are saying.
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VP
Joined: 21 Jul 2006
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09 Jun 2009, 15:38
I choose A!

If the price that advertisers pay is based on the number of TV viewers, and if the number of TV viewers that advertisers pay for includes those who have the recorder, than it's obviously hurting their business because the money is being spent on a segment that is totally not productive!
Director
Joined: 23 May 2008
Posts: 743

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09 Jun 2009, 16:35
A for me. Advertisers are paying the same price whether their commercials are veiwed or not.
VP
Joined: 28 Dec 2005
Posts: 1487

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09 Jun 2009, 17:33
A for me as well. The companies are getting hurt because they have to pay higher prices even though the number of people watching their ads are potentially lower.
Manager
Joined: 21 Aug 2008
Posts: 81

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09 Jun 2009, 20:36
Agree with u all. It shud be A...
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Manager
Joined: 24 May 2009
Posts: 78

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10 Jun 2009, 03:59
It's B for me.

What's the OA?
Manager
Joined: 01 Aug 2008
Posts: 105

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10 Jun 2009, 05:59
bkumars8 wrote:
It's B for me.

What's the OA?

OA:A
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Manager
Joined: 05 Apr 2007
Posts: 235

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13 Jun 2009, 12:58
A...Since the ad companies are paying for the entire viewership...but only a fraction of them are actually watching them....causing a net revenue loss for the ad companies....
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Director
Joined: 05 Jun 2009
Posts: 687
WE 1: 7years (Financial Services - Consultant, BA)

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13 Jun 2009, 22:04
agree with A.
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Manager
Joined: 07 Jun 2009
Posts: 187

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13 Jun 2009, 23:37
bigoyal wrote:
I'll vote for C.

TV companies are hurt due to the fact that after recording it is possible to watch television programs while selectively editing out commercials. Option C is saying that there are some devices avaibale to do this work. Thus stregthens what TV companies are saying.

I have the same reason for choosing 'C'.

--== Message from GMAT Club Team ==--

This is not a quality discussion. It has been retired.

If you would like to discuss this question please re-post it in the respective forum. Thank you!

To review the GMAT Club's Forums Posting Guidelines, please follow these links: Quantitative | Verbal Please note - we may remove posts that do not follow our posting guidelines. Thank you.

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Re: TV viewers   [#permalink] 13 Jun 2009, 23:37
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# Many TV viewers own devices that can be set up to record

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