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# Marketing executives in television work with a relatively stable adver

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Joined: 26 Dec 2018
Posts: 144
Location: India

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06 Jan 2019, 22:37
Marketing executives in television work with a relatively stable advertising medium. In many ways, the television ads aired today are similar to those aired two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the differing dynamics of the Internet pose unique challenges to advertisers, forcing them to adapt their practices and techniques on a regular basis.

Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing dynamics of the Internet by adopting new techniques such as pay-per-performance advertising, search engine optimization, and affiliate marketing. As the pace of the Internet's evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that shuns constancy and embraces change.

A) Although it improves on pay-per-click advertising, it is still vulnerable to click fraud
B) It will one day become extinct as Internet users discover drawbacks with it
C) Internet users will develop free software to block its effectiveness
D) It will eventually become less popular with advertisers as the Internet evolves and drawbacks emerge
E) It will not face drawbacks due to its differing approach to online marketing

Which of the following most accurately states the main idea of the passage?
A) Although pay-per-click advertising remains a wide-spread and effective online advertising medium, its popularity is likely to diminish as the Internet evolves.
C) Unlike the television, the Internet has experienced dramatic changes in short periods of time.
D) Unlike the television, the Internet has evolved rapidly, forcing online marketers to develop new advertising strategies and mediums.
E) The pace of the Internet’s evolution is increasing and will only increase in the future.

According to the passage, which of the following best describes the current status of pop-up ads?
A) Widely used
B) Less popular now than at earlier times
C) A frequent target of click fraud
D) Non-existent due to pop-up blockers
E) Increasingly popular due to search engines

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Joined: 02 Sep 2009
Posts: 58402
Re: Marketing executives in television work with a relatively stable adver  [#permalink]

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07 Jan 2019, 02:08
UB001 wrote:
Marketing executives in television work with a relatively stable advertising medium. In many ways, the television ads aired today are similar to those aired two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the differing dynamics of the Internet pose unique challenges to advertisers, forcing them to adapt their practices and techniques on a regular basis.

Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing dynamics of the Internet by adopting new techniques such as pay-per-performance advertising, search engine optimization, and affiliate marketing. As the pace of the Internet's evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that shuns constancy and embraces change.
A) Although it improves on pay-per-click advertising, it is still vulnerable to click fraud
B) It will one day become extinct as Internet users discover drawbacks with it
C) Internet users will develop free software to block its effectiveness
D) It will eventually become less popular with advertisers as the Internet evolves and drawbacks emerge
E) It will not face drawbacks due to its differing approach to online marketing

Which of the following most accurately states the main idea of the passage?
A) Although pay-per-click advertising remains a wide-spread and effective online advertising medium, its popularity is likely to diminish as the Internet evolves.
C) Unlike the television, the Internet has experienced dramatic changes in short periods of time.
D) Unlike the television, the Internet has evolved rapidly, forcing online marketers to develop new advertising strategies and mediums.
E) The pace of the Internet’s evolution is increasing and will only increase in the future.

According to the passage, which of the following best describes the current status of pop-up ads?
A) Widely used
B) Less popular now than at earlier times
C) A frequent target of click fraud
D) Non-existent due to pop-up blockers
E) Increasingly popular due to search engines

Discussed here: https://gmatclub.com/forum/marketing-ex ... 42020.html
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Re: Marketing executives in television work with a relatively stable adver   [#permalink] 07 Jan 2019, 02:08
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