The latest MBA admissions tendency is to spend less time by admissions officers, while studying hundreds of MBA application packages, and get as much details about candidates as possible at the same time. This tendency rules many B-schools now to step aside a 100%-written essays, as not all MBA candidates are so talented writers to express themselves fully in words.
So what does it mean for recent and future applicants? The growing number of B-schools, which suggest to equip an MBA application with a video essay or creative essay (presentation, infographics etc.). It is a good time now for MBA candidates to learn some useful tips on how to use Prezi, Power Point, Acrobat Reader, or such video opportunities as in Youtube. Good presentation and communication skills, doubled with practical knowledge in graphics, design and video operations will definitely give an extra advantage to win a highly competitive MBA admissions process.