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Manager
Joined: 20 Feb 2017
Posts: 164
Location: India
Concentration: Operations, Strategy
WE: Engineering (Other)

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07 Jul 2018, 03:56
2
00:00

Difficulty:

45% (medium)

Question Stats:

66% (02:05) correct 34% (02:11) wrong based on 126 sessions

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MoviesNow! streaming service is projected to buy more licenses to stream more movies in the next 5 years than in any previous 5-year window. This is because MoviesNow!’s board of directors has encouraged the pursuit of subscribers who are parents of children under the age of 12 and the current selection of movies to stream in the MoviesNow! database is targeted at subscribers ages 18–35.

Which of the following, if true, would most strengthen the argument from MoviesNow!’s board of directors that they should pursue subscribers who are parents of children under the age of 12?

A: The board monitors the demographic targets of large advertising companies and chooses target audiences for their streaming service based off those trends.
B: A population study conducted by an independent research group has uncovered a large uptick in the number of parents who are raising children under the age of 12.
C: People aged 18–35 generally have less disposable income than other age demographics.
D: The licensing agreement MoviesNow! has with the largest movie production company is set to expire within the next 5 years.
E: The board of MoviesNow! is comprised of parents of children under the age of 12.

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Manager
Joined: 06 May 2018
Posts: 58

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07 Jul 2018, 04:07
A unsure B for me. I am not totally behind B, but do not see how a other option could provide a better strengthening of the argumentation.
Intern
Joined: 21 Mar 2017
Posts: 7
GMAT 1: 650 Q49 V29

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07 Jul 2018, 04:22
We need to show here that the age of majority of parents having children aged under 12 falls under the age group 18-35.
Only B caters to this condition.
Intern
Joined: 19 Nov 2017
Posts: 16

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07 Jul 2018, 06:45
Going with option B.

A: The board monitors the demographic targets of large advertising companies and chooses target audiences for their streaming service based off those trends. Does not tell us anything about what is happening in the demography of parents with kids under 12.
B: A population study conducted by an independent research group has uncovered a large uptick in the number of parents who are raising children under the age of 12. Gives a valid reason on why the focus should be on parents with kids under 12.
C: People aged 18–35 generally have less disposable income than other age demographics. Weakens not strengthen
D: The licensing agreement MoviesNow! has with the largest movie production company is set to expire within the next 5 years. Our focus is on the target group not his license
E: The board of MoviesNow! is comprised of parents of children under the age of 12. If this is true then they are just a really stupid bunch of guys on the board Basically irrelevant.

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