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# My First AWA Essay please rate it:

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Intern
Joined: 22 Aug 2017
Posts: 13

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07 Feb 2018, 06:37
Hey all, I think you know the drill. I took a practice test recently and here was the essay I wrote. I am curious to get some insight on how to improve upon it. Let me know what you think, I am also open to any tips!

The following appeared in a corporate memorandum of a beverage manufacturer:

“Our promotional price reductions on energy drinks have been highly successful, as we have seen a dramatic increase in unit sales. Further, surveys of our consumers indicate that this promotion was favorably received by the majority of our customers. Therefore, to improve our company’s profitability and enhance its perception in the eyes of consumers, similar price reductions should be offered on all drinks produced by our firm.”

Discuss how well reasoned you find this argument. Point out flaws in the argument's logic and analyze the argument's underlying assumptions. In addition, evaluate how supporting evidence is used and what evidence might counter the argument's conclusion. You may also discuss what additional evidence could be used to strengthen the argument or what changes would make the argument more logically sound.
The statement claims that a reduction in price has caused success throughout the company and they will plan to use the same strategy on other items in order to create similar success. While it's possible that the decrease in price has generated some buzz there are likely several other factors coming into play.

Firstly, there are typically multiple marketing ploys that get implemented at the same time to generate more business. Often times, alongside a price reduction, marketers will create new flavors to generate buzz. If this is the case you will typically see a spike in sales as people's curiosity will peak; soda companies are notorious for doing this during summer months to create scarcity.

Secondly, having success reducing the price of one item doesn't necessarily mean that you will have success reducing the price of other items, consumer's perceptions can vary depending on items. For example, in the very competitive coffee world, a strategy of Bigby coffee is to be higher priced than it's competitors. In their eyes and the eyes of their consumers it means that the coffee is better quality and is to be valued higher than say a Starbucks. A reduction in price could actually be a detriment to some of the products and hurt the company overall, they should do market studies before determining the impact.

Lastly, there could be a change in the demographic of where the product is sold. Some companies will only sell their product in certain locations such as convenience stores or fast food restaurants. If the company also changed its strategy for location, to say more college campus's or locations where stimulants are more highly valued then that could be a driving factor for sales.

Overall, there are many other factors that could be driving the increase in sales. It's wrong to assume that since one item has experienced success with the new strategy that all others would as well. They will have to consider all factors such as if they created new flavors, the perception of the price change to the consumer, as well as if there was a recently change in location. If any other factor such as this has occurred it's likely its not just the price reduction that benefited the business.
Senior Manager
Joined: 13 Oct 2016
Posts: 296
GMAT 1: 600 Q44 V28

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10 Feb 2018, 21:11
barnaeva wrote:
Hey all, I think you know the drill. I took a practice test recently and here was the essay I wrote. I am curious to get some insight on how to improve upon it. Let me know what you think, I am also open to any tips!

The following appeared in a corporate memorandum of a beverage manufacturer:

“Our promotional price reductions on energy drinks have been highly successful, as we have seen a dramatic increase in unit sales. Further, surveys of our consumers indicate that this promotion was favorably received by the majority of our customers. Therefore, to improve our company’s profitability and enhance its perception in the eyes of consumers, similar price reductions should be offered on all drinks produced by our firm.”

Discuss how well reasoned you find this argument. Point out flaws in the argument's logic and analyze the argument's underlying assumptions. In addition, evaluate how supporting evidence is used and what evidence might counter the argument's conclusion. You may also discuss what additional evidence could be used to strengthen the argument or what changes would make the argument more logically sound.
The statement claims that a reduction in price has caused success throughout the company and they will plan to use the same strategy on other items in order to create similar success. While it's possible that the decrease in price has generated some buzz there are likely several other factors coming into play.

Firstly, there are typically multiple marketing ploys that get implemented at the same time to generate more business. Often times, alongside a price reduction, marketers will create new flavors to generate buzz. If this is the case you will typically see a spike in sales as people's curiosity will peak; soda companies are notorious for doing this during summer months to create scarcity.

Secondly, having success reducing the price of one item doesn't necessarily mean that you will have success reducing the price of other items, consumer's perceptions can vary depending on items. For example, in the very competitive coffee world, a strategy of Bigby coffee is to be higher priced than it's competitors. In their eyes and the eyes of their consumers it means that the coffee is better quality and is to be valued higher than say a Starbucks. A reduction in price could actually be a detriment to some of the products and hurt the company overall, they should do market studies before determining the impact.

Lastly, there could be a change in the demographic of where the product is sold. Some companies will only sell their product in certain locations such as convenience stores or fast food restaurants. If the company also changed its strategy for location, to say more college campus's or locations where stimulants are more highly valued then that could be a driving factor for sales.

Overall, there are many other factors that could be driving the increase in sales. It's wrong to assume that since one item has experienced success with the new strategy that all others would as well. They will have to consider all factors such as if they created new flavors, the perception of the price change to the consumer, as well as if there was a recently change in location. If any other factor such as this has occurred it's likely its not just the price reduction that benefited the business.

Hi barnaeva

Please find below the link which contains almost all the essays related to the GMAT exam (you might find similar essays like the one posted by you as well). These essays will guarantee you a score of 5-6 in the AWA section of the GMAT Exam.

https://gmatclub.com/forum/awa-compilations-109-analysis-of-argument-essays-86274.html

For any further queries please do get back to me. All the best for your exam preparation
_________________

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Intern
Joined: 22 Aug 2017
Posts: 13

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10 Feb 2018, 21:14
Anyone have a rating!?

Posted from my mobile device
Senior Manager
Joined: 13 Oct 2016
Posts: 296
GMAT 1: 600 Q44 V28

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10 Feb 2018, 21:20
barnaeva wrote:
Anyone have a rating!?

Posted from my mobile device

Hi barnaeva ,

The essays mentioned in the link do not have ratings . You can go through the link and check it out for yourself from the comments and post mentioned in it.
_________________

_______________________________________________
If you appreciate the post then please click +1Kudos

Intern
Joined: 22 Aug 2017
Posts: 13

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10 Feb 2018, 21:22
Thank you, I will be sure to check it out but was curious about the essay I wrote.

Posted from my mobile device
Senior Manager
Joined: 13 Oct 2016
Posts: 296
GMAT 1: 600 Q44 V28

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10 Feb 2018, 21:28
barnaeva wrote:
Thank you, I will be sure to check it out but was curious about the essay I wrote.

Posted from my mobile device

Hi barnaeva

http://www.gmatawa.com/
_________________

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If you appreciate the post then please click +1Kudos

Retired Moderator
Joined: 28 May 2014
Posts: 528
GMAT 1: 730 Q49 V41

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10 Feb 2018, 21:33
barnaeva wrote:
Thank you, I will be sure to check it out but was curious about the essay I wrote.

Posted from my mobile device

Five. You can check it by yourself here going forward:
www.gmatawa.com
_________________
Re: My First AWA Essay please rate it: &nbs [#permalink] 10 Feb 2018, 21:33
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