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agold
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msday
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aaudetat
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Oh, and same for the books. if you weave it into your story, it's fine.

"I am particularly excited about taking Sustainability with Stu Hart. I recently read his book, and have found his model to be particularly helpful in better understanding the clean tech industry...blahblahblah....."
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defenestrate
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I believe that you should name drop in the right manner. It shows a real interest and your ability to reach out into a community that you are not yet a part of. If you have read the books of professors, spoken with students/faculty and these people have had an impact on your desire to attend a particular school then you should find a way to work this in...there is no better way to show your interest.
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aaudetat
It's acceptable to talk about real connections. It's not acceptable to simply name drop. Tie the name (and accompanying story) into your essay. Ex: "I'm particularly interested in Cornell's Big Red Fund. At your applicant reception in NYC, I spoke with Don Juan Financero (Johnson, 2005) who described the challenges of ... and excitement of ...etc. I feel that Big Red is a great way for me to gain experience as a fund manager, and will position me well come recruiting season."

are you heading to cornell?
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aaudetat
It's acceptable to talk about real connections. It's not acceptable to simply name drop. Tie the name (and accompanying story) into your essay. Ex: "I'm particularly interested in Cornell's Big Red Fund. At your applicant reception in NYC, I spoke with Don Juan Financero (Johnson, 2005) who described the challenges of ... and excitement of ...etc. I feel that Big Red is a great way for me to gain experience as a fund manager, and will position me well come recruiting season."

are you heading to cornell?

No, I'm an FY at Duke. But I lived in Ithaca for 5 years and Cornell was the other school I seriously considered last year. I feel like a broken record talking about Duke sometimes, so felt like shaking it up a little. I'm crazy like that.
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kryzak
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yes, there were some threads about this in the past if I can find them...

search "name drop" or something in this forum.

I used a LOT of names in my essays, generally tying them to clubs and things I'm interested in. It got me into the schools I wanted to get into. :)
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On a few apps I got over-excited about researching the schools (weaving researchers and their work into my Why School X? essays) and got dinged. On others I just simply synthesized the couple of things I liked the most about them and got in.

The above is just anecdotal evidence, however I do believe it's a generalizable principle: namedrop reasonably and smoothly, within a clear concept and you'll be fine. Namedrop awkwardly and you are toast.

L.