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09 Jun 2004, 17:30
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hi, all:
my gf intends to apply Ph.D. program in Marketing, she majored in Communication before, at a 1st-tier univ in u.s.a. And she has taken some courses about persuasion, interpersonal communication, social psychology, statistics, measurement and etc. she is not technically strong, but the quantitative skills are not too bad. Could you give me some suggestions about the flavor of the Ph.D. programs? especially which one is strong or tough or has the best placement? thank you.
hi, all:
my gf intends to apply Ph.D. program in Marketing, she majored in Communication before, at a 1st-tier univ in u.s.a. And she has taken some courses about persuasion, interpersonal communication, social psychology, statistics, measurement and etc. she is not technically strong, but the quantitative skills are not too bad. Could you give me some suggestions about the flavor of the Ph.D. programs? especially which one is strong or tough or has the best placement? thank you.
11 Jun 2004, 18:34
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Hi Yunfeiyang
Welcome to GMATClub.
It is quite difficult to rank PhD programs. It is also difficult to answer the very general query you have put up, however, I will try.
Marketing PhD programs look for candidates in roughly two streams - quantitative and behavioral. I suspect the latter is what suits your gf. Good Programs in behavioral marketing are Harvard, Kellog, Columbia, Wharton, NYU, Cornell, Insead. Flavour at MIT, Texas Austin, Carnegie Melon etc tends towards quantitative.
I am not sure how to answer placement question in general, but PhD placements at most of the top 20 univs are good. US univs hire their own (ie PhD's from other top univs in US only), while European univs are open.
Tough
I am not sure how to rank. Probably the toughest PhD program is that of Rochester (Simon School) where routinely 50% of entrants drop out. However, candidates from all backgrounds enter PhD programs at various universities and survive, so it should not be a problem with your gf ! Best of Luck.
Welcome to GMATClub.
It is quite difficult to rank PhD programs. It is also difficult to answer the very general query you have put up, however, I will try.
Marketing PhD programs look for candidates in roughly two streams - quantitative and behavioral. I suspect the latter is what suits your gf. Good Programs in behavioral marketing are Harvard, Kellog, Columbia, Wharton, NYU, Cornell, Insead. Flavour at MIT, Texas Austin, Carnegie Melon etc tends towards quantitative.
I am not sure how to answer placement question in general, but PhD placements at most of the top 20 univs are good. US univs hire their own (ie PhD's from other top univs in US only), while European univs are open.
Tough
I am not sure how to rank. Probably the toughest PhD program is that of Rochester (Simon School) where routinely 50% of entrants drop out. However, candidates from all backgrounds enter PhD programs at various universities and survive, so it should not be a problem with your gf ! Best of Luck. 11 Jun 2004, 22:18
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Yun FeiYang,
What we can do about these specific kinds of information, is to probably form a group of people interested in Ph.D. in marketing and share the knowledge base. I know two more people who would be applying for Fall 2005.
What we can do about these specific kinds of information, is to probably form a group of people interested in Ph.D. in marketing and share the knowledge base. I know two more people who would be applying for Fall 2005.
