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# One of the most effective ways to advertise big budget

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Senior Manager
Joined: 10 Apr 2012
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Location: United States
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15 Jul 2013, 06:49
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Question Stats:

88% (01:20) correct 12% (01:55) wrong based on 113 sessions

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One of the most effective ways to advertise big budget new movies with popular themes is to distribute free trailers to theaters. This type of advertisement increases future sales of the movie and is cheap. Theaters are willing to show those trailers free of charge, because they hype the upcoming release and attract more customers for its showing.

Which of the following conclusions is best supported by the passage above?
(A)Seeing the trailer encourages more viewers to see the whole movie than it discourages.
(B)Big-budget movies with popular themes are more likely than other movies to attract viewers by releasing a free trailer.
(C)Because showing trailers in theaters is most beneficial for movie studios that produce those movies, many theaters are reluctant to show those trailers free of charge.
(D)In calculating movie revenues, producers consider revenues from theaters and from DVD sales and rentals.
(E)The effectiveness of movie advertising depends on the number of viewers who have seen trailers in theaters and viewers who have seen it on the Internet.

OA to follow
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Re: One of the most effective ways to advertise big budget  [#permalink]

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15 Jul 2013, 07:29
guerrero25 wrote:
One of the most effective ways to advertise big budget new movies with popular themes is to distribute free trailers to theaters. This type of advertisement increases future sales of the movie and is cheap. Theaters are willing to show those trailers free of charge, because they hype the upcoming release and attract more customers for its showing.

Which of the following conclusions is best supported by the passage above?
(A)Seeing the trailer encourages more viewers to see the whole movie than it discourages.
(B)Big-budget movies with popular themes are more likely than other movies to attract viewers by releasing a free trailer.
(C)Because showing trailers in theaters is most beneficial for movie studios that produce those movies, many theaters are reluctant to show those trailers free of charge.
(D)In calculating movie revenues, producers consider revenues from theaters and from DVD sales and rentals.
(E)The effectiveness of movie advertising depends on the number of viewers who have seen trailers in theaters and viewers who have seen it on the Internet.

OA to follow

IMO A

(A)Seeing the trailer encourages more viewers to see the whole movie than it discourages.===>STATED IN LAST LINE...Trailers hype the upcoming release and attract more customers for its showing==> correct.

(B)Big-budget movies with popular themes are more likely than other movies to attract viewers by releasing a free trailer.==>we cannot compare with anything which is not given in the passage[/i]

(C)Because showing trailers in theaters is most beneficial for movie studios that produce those movies, many theaters are reluctant to show those trailers free of charge[i].==>incoorect...its opposite..in passage it has been told that theatres are eager to show these trailers for free.

(D)In calculating movie revenues, producers consider revenues from theaters and from DVD sales and rentals.==>
outside the passage info

(E)The effectiveness of movie advertising depends on the number of viewers who have seen trailers in theaters and viewers who have seen it on the Internet.===>we are not told about effectioveness on internet viewing...hence incorrecrt

waiting OA
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Re: One of the most effective ways to advertise big budget  [#permalink]

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15 Jul 2013, 08:13
One of the most effective ways to advertise big budget new movies with popular themes is to distribute free trailers to theaters. This type of advertisement increases future sales of the movie and is cheap. Theaters are willing to show those trailers free of charge, because they hype the upcoming release and attract more customers for its showing.

Which of the following conclusions is best supported by the passage above?

In these types of questions the correct answer in no more than "a step" away from what is already stated in the passage.

We cannot infere anything about other types of movies, other types of advertising and so on... simply because we have no such info.

This type of advertisement increases future sales of the movie ==> (A)Seeing the trailer encourages more viewers to see the whole movie than it discourages.

A is what we can infer from the info given, so IMO A
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Re: One of the most effective ways to advertise big budget  [#permalink]

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02 Sep 2017, 12:11
One of the most effective ways to advertise big budget new movies with popular themes is to distribute free trailers to theaters. This type of advertisement increases future sales of the movie and is cheap. Theaters are willing to show those trailers free of charge, because they hype the upcoming release and attract more customers for its showing.

Which of the following conclusions is best supported by the passage above?

A) Seeing the trailer encourages more viewers to see the whole movie than it discourages.
B) Big-budget movies with popular themes are more likely than other movies to attract viewers

I have an issue with the 'general' quality of A - 'A)Seeing the trailer encourages more viewers to see the whole movie than it discourages.' --> how does this apply to big-budget movies with popular themes; which have free trailers? Basically we need to solve the reason of WHY these are being given for free anyway, what can be inferred from it.

And so, b)Big-budget movies with popular themes are more likely than other movies to attract viewers by releasing a free trailer makes sense, because despite free trailers given by studios, the excitement and popular themes are enough to create buzz and footfall (and recover studio losses if any created by free trailers).
So A) has the following issues:
--> ANY trailer is to make sure people watch the whole movie
--> Also, the wording - 'whole movie'? When did a trailer or theater encourage watching half a movie?

Expert opinions, if possible would surely clear this up:)
Quote:
GMATNinja
Abhishek009 Narenn
Re: One of the most effective ways to advertise big budget   [#permalink] 02 Sep 2017, 12:11
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