One of the truisms of the advertising industry is that it is rarely ne

Question

One of the truisms of the advertising industry is that it is rarely necessary to say something of substance in an advertisement in order to boost sales. Instead, one only needs to attract the potential customer’s attention; memory does the rest, for it is more important for sales that people know of a product than that they know something about it.

Which of the following is assumed by the argument?

A. People can remember a product without having much information about it.

B. Advertisements, in their own way, function to improve people’s memories.

C. Attracting a potential customer’s attention is a simple matter.

D. The advertising industry knows little of substance about the products it promotes.

E. Advertisements seldom tell the truth about a product.

Bunuel · Accepted Answer

OFFICIAL EXPLANATION

The passage discusses how advertising usually need only draw people’s attention to a product and need not provide any substance for people to remember the product. Thus, the passage implies that people can remember a product without having much information about it, and  A is the correct answer.

B is incorrect. The passage suggests that if advertisements draw people’s attention to a product, the people are more apt to remember the product. The advertisement is not said to improve people’s memories, only to draw people’s attention so they will use their existing memories.

C is also incorrect. The passage says that all one usually needs to do is attract a potential customer’s attention. It does not say how easy or difficult that is.

The fourth answer choice is incorrect. The passage says that it is rarely necessary to say something of substance in an advertisement but does not suggest that the advertising industry knows little of substance about the product.

The last answer choice is incorrect. The passage does not suggest that advertisements make false claims about products.

aditya8062 · Answer

A it is:  People can remember a product without having much information about it

negation of A :  People CANNOT remember a product without having much information about it -------------->this negation breaks the conclusion and hence is the assumption

SaketNaidu · Answer

can someone tell which one is the conclusion in the given argument

TheAdmissionHub · Answer

Premises:  
1. Ads do not need to communicate substantial information to increase sales.

2. They only need to attract attention.

Conclusion: 
This works because it is more important that people know of a product than that they know something about it.

Assumption: For this reasoning to hold, the author must assume that people can retain memory of a product even when they have received little information about it.

Which of the following is assumed by the argument?

A. People can remember a product without having much information about it.
 Correct:  If people could not remember a product without learning much about it, then attention-grabbing ads with little substance would not work.

B. Advertisements, in their own way, function to improve people’s memories.
 Wrong:  The argument does not require that ads improve memory in general.

C. Attracting a potential customer’s attention is a simple matter.
 Wrong : Whether attracting attention is easy or difficult is irrelevant

D. The advertising industry knows little of substance about the products it promotes.
 Wrong : The industry's knowledge of products in unknown

E. Advertisements seldom tell the truth about a product.
 Wrong : truthfulness is not discussed. We care about informativity vs the capacitu to retain attention.

TheAdmissionHub · Answer

Premises:  
1. Ads do not need to communicate substantial information to increase sales.

2. They only need to attract attention.

Conclusion: 
This works because it is more important that people know of a product than that they know something about it.

Assumption: For this reasoning to hold, the author must assume that people can retain memory of a product even when they have received little information about it.

Which of the following is assumed by the argument?

A. People can remember a product without having much information about it.
 Correct:  If people could not remember a product without learning much about it, then attention-grabbing ads with little substance would not work.

B. Advertisements, in their own way, function to improve people’s memories.
 Wrong:  The argument does not require that ads improve memory in general.

C. Attracting a potential customer’s attention is a simple matter.
 Wrong : Whether attracting attention is easy or difficult is irrelevant

D. The advertising industry knows little of substance about the products it promotes.
 Wrong : The industry's knowledge of products in unknown

E. Advertisements seldom tell the truth about a product.
 Wrong : truthfulness is not discussed. We care about informativity vs the capacitu to retain attention.

One of the truisms of the advertising industry is that it is rarely ne

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One of the truisms of the advertising industry is that it is rarely ne

Prep Toolkit

615 to 715 in 15 Days (Ria's Strategies)

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My Rewards