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Your job as an MBA applicant is to understand and anticipate the concerns the school may have while reading your application. Use the optional essay to address these concerns. Don’t share information that is not vital for strengthening your application. Remember, the admissions committees read hundreds of applications. You don’t want to be remembered as the applicant who made them read even more.
For more tips regarding the optional essay, watch this video: https://www.youtube.com/watch?v=efDVOu3utIQ