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bb
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Amazon seems to have some very suspiciously glowing reviews of that book, bb.
Do let us know what you think after you've received and glanced through your copy.

It sounds quite intriguing from the cover.


I can't wait to see what happens if an MBA reads the book. Would it automatically cancel out (MBA and the book)?
:)
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bb - so did you get a chance to read it? what did you think of the book?
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Thanks!
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I am about half way through the book (sorry it's taking a while, I mostly read on the plane) - it was a very interesting beginning but it kind of got dry. The book is focusing on creating a sustainable competitive advantage by focusing on a non-core differentiation. it does not really have anything to do with MBA's - just as suspected. The author used his own technique and differentiated in the title. It is somewhat funny how he bridges through space to make the MBA connection. Don't want to give too much away yet. I will keep you posted.

Meanwhile, found another book that could proudly stand against Outsmart the MBA clones: Watch Out! We are MBA
https://www.indiaprwire.com/pressrelease ... 037782.htm. Not yet available from Amazon.
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To bb -

I am the author of "Outsmart the MBA Clones".

You probably find chapters 7-10 somewhat technical.

Go to chapter 11 and I am sure that you'll enjoy the rest of the book.

Thanks for reading it.

Dan
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