I applied for 4 schools (Kellogg, Ross, Fuqua, Darden) for 2013 fall, all in R2, only got 1 interview from Ross, and eventually all 4 dinged. I am trying to find out why I failed, to get prepared for 2014fall reapply. Was the positioning wrong in the first place? Please help me evaluate, thanks in advance.
Edu b/g: a 2nd tier university in China (it ranks top in engineering-focus schools but my major was business administration with a specialty in marketing so it was not that strong) - lots of extracurricular activities as student leader
GMAT:740 (AWA6, IR4) + TOEFL iBT: 102
Working history: total 6yrs of exp, with 1) 3yrs in the world's leading shipping company doing indirect procurement for Greater China (focus on IT) and a dual role as the leader of staff committee for the company(served for company employees benefits and welfares), then 2) 2.5yrs in a Singaporean retained executive search firm as consultant (focus on IT sales and marketing), served top companies for senior positions.
Post-MBA career goal: marketing in high-tech (so it's a career switch)
International exp only comes from the many co-projects with foreign colleagues in both companies. No overseas working/study history but not a problem on both multicultural environment or communication.
The possible disadvantages I can think of are, first, I switched my career once already, so the 6yrs of my exp lacks a focus; 2nd, my 2nd firm is not a famous company; 3rd, I have 1.5yrs of gap year (becoz of some family issues). I applied MBA during the gap year; 4th, my career goal is not convincing? 5th, positioning too high maybe?
How can I make my application more competitive? Is my positioning not clear? Appreciate any advice!