Jacobljj1 wrote:
Hi fellow GMATians
I hope you all are doing well!
I am interested in pursuing a PhD in Marketing (Consumer Behavior) I have earlier given GMAT and have a GMAT score of 700, undergraduate GPA 3.74. No working experiences, but have had worked as a research assistant in a psychology for two years, and am working on two research project currently.
Can you guys suggest the colleges I should target for a PhD in marketing? I’m not sure if my GMAT score is enough to apply for Ph.D programs in the US. I also don’t have a clear idea of how competitive I am, so I’m not sure what type of school I should be looking at. Could someone with some experience please help!
Thank you so much in advance and hoping for some valuable inputs.
Anybody else looking forward to pursue a PhD in Marketing; would love to connect and discuss this more.
Sincerely,
Jacob
Hi Jacob,
A GMAT score is as competitive as your research interest. 700 is good enough. I know people with 750 in GMAT, who could not secure a place in any PhD programs in schools of their choice... and it had mostly to do with their weak research interests.
Consumer Behaviour is extremely vast... as you must know from your current RA and research. Also, you must have developed some ideas around what you want to explore in your PhD. Try to develop that and find out who works in that area. Try to connect with them and try to bounce off your ideas with them. If they show interest, latch on and apply.
It helps if you develop a research proposal (in fact, it is required in many schools as part of your application). In PhD, you should target highly published professors, and not the schools (as most schools have similar kind of facilities, unless you go for really shady ones).
Hope this helps. All the best.