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27 Jul 2013, 08:16
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Our promotional price reductions on energy drinks have been highly successful, as we have seen a dramatic increase in unit sales. Further, surveys of our consumers indicate that this promotion was favorably received by the majority of our customers. Therefore, to improve our company’s profitability and enhance its perception in the eyes of consumers, similar price reductions should be offered on all drinks produced by our firm.”
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In the argument above the author concludes that the company's profitability and popularity will increase if price reductions are offered on all the drinks produced by the firm. In order to support the claim the author cites that promotional price reductions on energy drink led to increase in the sales. But the argument is flawed in that the evidence provided does not support the conclusion.
First of all the, the author readily assumes that the increase in unit sales is caused by the price reductions. But it is not clear whether the increase in sales led to profits also. Although consumers might have received the pricing favorably, but what about the profit margin. If the company is not earning enough on the sales of this product, then the reduction in pricing is not doing any good to the company. In brief, the first claim is not convincing.
Secondly, the author asserts that similar price reductions should be offered on all the drinks. This is again an unsupported claim because the argument fails to demonstrate any correlation between the markets of different types of drinks. No statistical data is presented to assure that the strategy would work for other drinks the same way it did for energy drinks. To strengthen its claim, the author should provide addition information like what are the markets trends, which drinks are already popular and whether price of the drinks affects the consumer perception. Will Maruti reduce the price of all the other cars, because low pricing of Nano was well received by the consumers ?
Because the argument leaves out many key gaps, it is not sound or persuasive. If the above mentioned points are included, then the argument would be more thorough and compelling. Without strong evidences and supporting data, one gets an impression that the claim is merely a wishful thinking. As a result the argument has no legs to stand on.
Our promotional price reductions on energy drinks have been highly successful, as we have seen a dramatic increase in unit sales. Further, surveys of our consumers indicate that this promotion was favorably received by the majority of our customers. Therefore, to improve our company’s profitability and enhance its perception in the eyes of consumers, similar price reductions should be offered on all drinks produced by our firm.”
-----
In the argument above the author concludes that the company's profitability and popularity will increase if price reductions are offered on all the drinks produced by the firm. In order to support the claim the author cites that promotional price reductions on energy drink led to increase in the sales. But the argument is flawed in that the evidence provided does not support the conclusion.
First of all the, the author readily assumes that the increase in unit sales is caused by the price reductions. But it is not clear whether the increase in sales led to profits also. Although consumers might have received the pricing favorably, but what about the profit margin. If the company is not earning enough on the sales of this product, then the reduction in pricing is not doing any good to the company. In brief, the first claim is not convincing.
Secondly, the author asserts that similar price reductions should be offered on all the drinks. This is again an unsupported claim because the argument fails to demonstrate any correlation between the markets of different types of drinks. No statistical data is presented to assure that the strategy would work for other drinks the same way it did for energy drinks. To strengthen its claim, the author should provide addition information like what are the markets trends, which drinks are already popular and whether price of the drinks affects the consumer perception. Will Maruti reduce the price of all the other cars, because low pricing of Nano was well received by the consumers ?
Because the argument leaves out many key gaps, it is not sound or persuasive. If the above mentioned points are included, then the argument would be more thorough and compelling. Without strong evidences and supporting data, one gets an impression that the claim is merely a wishful thinking. As a result the argument has no legs to stand on.
27 Jul 2013, 22:30
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abhivaid
Read the Official Sample Analysis of an Argument Question on the MBA.com Website at https://www.mba.com/the-gmat/test-structure-and-overview/analytical-writing-assessment-section/sample-analysis-of-an-argument-question.aspx
You can also purchase the GMAT Write 1 and Write 2 at https://www.vantageonlinestore.com/home.php?cat=299. for Essay writing and feedback.
https://www.vantageonlinestore.com/product.php?productid=16440&cat=299&page=1
GMAT Write™ 1
This web-based essay writing practice tool offers you real GMAT writing prompts along with feedback on how well your essays demonstrate your ability to think critically and communicate ideas.
Each practice essay will be scored in real time with the same automated essay-scoring engine used by the official GMAT® exam.
Upon submitting each essay, you will receive feedback on how well your essays—
•Identify and analyze significant flaws in the argument
•Support your critique using relevant supporting reasons and/or examples
•Develop a clearly organized and coherent response
•Demonstrate control of language, including diction, syntax, and conventions of standard written English
With each $29.99 subscription you purchase, you’ll receive two unique essay prompts and have the chance to write four essays, two for each prompt.
After completing the essays, you will receive immediate results that show you how you would likely score on the writing exams and how you could improve your scores.
This practice tool will help you prepare for the GMAT exam, for business school, and for your career.
https://www.vantageonlinestore.com/product.php?productid=16441&cat=299&page=1
GMAT Write™ 2
This web-based essay writing practice tool offers you real GMAT writing prompts along with feedback on how well your essays demonstrate your ability to think critically and communicate ideas.
Each practice essay will be scored in real time with the same automated essay-scoring engine used by the official GMAT® exam.
Upon submitting each essay, you will receive feedback on how well your essays—
•Identify and analyze significant flaws in the argument
•Support your critique using relevant supporting reasons and/or examples
•Develop a clearly organized and coherent response
•Demonstrate control of language, including diction, syntax, and conventions of standard written English
With each $29.99 subscription you purchase, you’ll receive two unique essay prompts and have the chance to write four essays, two for each prompt.
After completing the essays, you will receive immediate results that show you how you would likely score on the writing exams and how you could improve your scores.
This practice tool will help you prepare for the GMAT exam, for business school, and for your career.
Current Analytical Writing Assessment Topics
You may download the complete list of current Analytical Writing Assessment (AWA) Analysis of an Argument Topics used during the administration of the GMAT exam at
https://www.mba.com/~/media/Files/mba/NEWTheGMAT/AnalysisofanArgument100606.pdf.
The Elements of Style by William Strunk Jr.
https://en.wikipedia.org/wiki/The_Elements_of_Style
William Strunk, Jr. (1 July 1869 – 26 September 1946), was a professor of English at Cornell University and author of the The Elements of Style (1918), which, after being revised and enlarged by his former student E. B. White, became a highly influential guide to English usage during the late 20th century.
https://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X/ref=sr_1_1/186-8560226-2308145?s=books&ie=UTF8&qid=1375054689&sr=1-1
The Elements of Style, Fourth Edition [Paperback]
William Strunk Jr. (Author), E. B. White (Author), Roger Angell (Foreword)
You can read the book online at https://www.bartleby.com/141/
The University of Amsterdam has the made the earlier edition of the book available in pdf at https://www.cs.vu.nl/~jms/doc/elos.pdf.
28 Jul 2013, 19:16
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This essay is well organized and overall a very good essay. Each body paragraph could have benefitted from a further analysis of what the assumption means to the argument, not just what is missing. For instance simply stating that he does not show such a correlation is good but stating what the implication of the reasoning could be to the company would make the paragraph stronger. Also, the essay overall would benefit from a third body paragraph. Although this is not necessary generally longer essays of the same quality tend to score higher. I believe this essay would receive a 4 or 4.5 out of 6
