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The following appeared in the letters-to-the-editor section of a local newspaper.
“Muscle Monthly, a fitness magazine that regularly features pictures of bodybuilders using state-of-the-art exercise machines, frequently sells out, according to the owner of Skyview Newsstand. To help maximize fitness levels in our town’s residents, we should, therefore, equip our new community fitness center with such machines.”
Premise 1: The pictures of bodybuilders using state of the art exercise machines regularly are featured on a fitness magazine, Muscle Monthly.
Premise 2: According to the owner of Skyview Newsstand, Muscle Monthly frequently sells out.
Conclusion : The new community fitness center should be equipped with such machines to help maximize fitness levels of local residents.
Unstated premises :
Bodybuilders in the pictures featured on Muscle Monthly get fitness levels because of using state of the art exercise machines.
Such machines are suitable for all local residents.
Muscle Monthly is a popular magazine .
In this argument, the author concludes that the new community fitness center should be equipped with state-of-the-art exercise machines to help maximize fitness levels of local residents. To support this conclusion, the author cites that “Muscle Monthly, a fitness magazine that regularly features pictures of bodybuilders using such machines, frequently sells out, according to the owner of Skyview Newsstand. Stated in this way the argument fails to mention several key factors on the basis of which it could be evaluated. The conclusion of the argument relies on assumptions for which there is no clear evidence. Hence, the argument is rather weak, unconvincing and has several flaws.
First, the argument readily assumes that bodybuilders in the pictures featured on Muscle Monthly get physical fitness because of using state of the art exercise machines. This statement is a stretch, the author fails to give information to support how such machines help bodybuilders to get their fitness but only relies the pictures on the magazine. It might be true that the seller of such machines hires some bodybuilders who get fitness levels by other ways to give the impression with such machines on the magazine to attract more customers. The argument would have been much clearer if it explicitly stated how such machines helped bodybuilders to gain their fitness.
Second, the author assumes that such machines are suitable for all local residents. This is again a very weak and unsupported claim as the argument does not demonstrate any evidence to impress that such machines are suitable for local residents. While local people may be interested in getting in shape, there is no evidence to prove that residents will use such machines often enough to maximize their fitness levels. Some residents may have no desire to join the community center at all. If the argument provided grounds that how such machines are suitable for local residents, it could have been a lot more convincing.
Finally, the argument assumes that Muscle Monthly is a popular magazine due to the fact that it frequently sells out according to the owner of Skyview Newsstand. Whether people who have bought Muscle Monthly are interested in state-of-the-art exercise machines? Whether Skyview Newsstand provides Muscle Monthly for the large proportion of the population. It could be that Skyview Newsstand stocks few copies of the magazine and then the magazine is sold out regularly. Without convincing answers to these questions, one is left with the impression that the claim is more of a wishful thinking rather than substantive evidence. As the result, the conclusion has no legs to stand on.
In summary, the argument is flawed for above-mentioned reasons and is therefore unconvincing. It could be considerably strengthened if the author mentioned all relevant facts. In order to access the merits of a certain situation, it is essential to have full knowledge of all contributing factors. Without this information, the argument remains unsubstantiated and open to debate.
487 words.