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| The argument claims that experience and time make companies more efficient. In this sense, the author states that Olympic Foods will be more productive and reduce costs because of the experience gained in almost 25 years. This argument could seem very logic, but if we analyze more deeply, we will see that it is based on weak assumptions and wrong comparisons. First, the argument assumes that the color film processing industry is similar to the food processing industry. Maybe the variable experience and knowledge is important to reduce costs in film processing, but probably this situation is not the same in food processing. It is possible that obtaining good prices in raw material is the key factor to reduce costs in the food industry. Therefore, the author of the argument has to indicate that these two industries have similar traits in order to make valid this comparison. Second, the author doesn’t provide enough information in the example of the color film processing industry to conclude that experience and time make companies more efficient. For instance, the argument doesn’t consider whether there were other factors which contributed in the reduction of costs in film processing. One alternative cause could be, for example, that there was a reduction in the costs of materials, therefore the result was a reduction in the cost of production. Other alternative explanation is that new technologies, such as digitals cameras, reduced the demand of color films, consequently film processing companies had to reduce their labor costs in order to reduce their prices to make their products more attractive. If the author wants to make stronger the argument through this example, he or she would have to mention that the other possible variables which could reduce the costs in film processing industry remained constant. Third, it is not necessary true that time and experience make companies more efficient. That could be true if the markets and technology does not change. However, that does not happen always. For example, in the photo cameras industry the time and experience were not useful for the companies when digital cameras appeared. These enterprises had to learn about this new technology, and those years of previous experience were useless in that new context. Therefore, the argument is wrong when states that the 25 years of experience will make Olympic Foods more efficient. To conclude that this company will be more competitive in costs, the author would have to mention that the industry does not expect an important change in technology. In conclusion, the argument is based on wrong comparisons and assumptions that are not necessary true in reality. The author of the argument would have to indicate that film processing industry is similar to food industry and demonstrate that the reduction in costs in the industry used as example was consequence of the experience gained. Additionally, the author must indicate that he or she does not expect an important change in technology in the following years. |
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