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Plz analyse the goal

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Author Message
Intern
Intern
avatar
B
Joined: 02 Jun 2016
Posts: 30

Kudos [?]: 1 [0], given: 26

Location: United States
GMAT 1: 710 Q49 V36
GPA: 3.5
Plz analyse the goal [#permalink]

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New post 01 Feb 2017, 04:50
Hi guys,

I have 4 yrs WE in finance and auditing. Then I shifted to marketing working as a consultant for an start-up doing app and website development. I have 1.5 yrs WE as marketing consultant.

Short term goal- to be a brand manager in retail/cpg industry
Long term goal- marketing director of a fortune 500 company belonging to retail/cpg industry

My questions are:

1. While writing goals essay should I specify that I want to be a brand manager in so and so industry or can I skip the industry and directly write the name of companies which recruit from college
2. Is my goal reasonable sounding?
3. Can i mention both retail/cpg

Thanks in advance

Kudos [?]: 1 [0], given: 26

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Admissionado
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S
Joined: 30 Nov 2009
Posts: 5646

Kudos [?]: 968 [0], given: 48

Location: Chicago, IL
Schools: Brown University, Harvard Business School
Re: Plz analyse the goal [#permalink]

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New post 05 Feb 2017, 00:35
NP720 wrote:
Hi guys,

I have 4 yrs WE in finance and auditing. Then I shifted to marketing working as a consultant for an start-up doing app and website development. I have 1.5 yrs WE as marketing consultant.

Short term goal- to be a brand manager in retail/cpg industry
Long term goal- marketing director of a fortune 500 company belonging to retail/cpg industry

My questions are:

1. While writing goals essay should I specify that I want to be a brand manager in so and so industry or can I skip the industry and directly write the name of companies which recruit from college
2. Is my goal reasonable sounding?
3. Can i mention both retail/cpg

Thanks in advance


Hi there,
Well first of all the most difficult thing for me to understand here is your career trajectory.
Why did you move from finance (which is usually considered more prestigious) to web development? And why do you want to move to retail? And what makes you think you'd do a good job?

Right now the biggest problem with your profile is that your work history seems very choppy. And that is definitely something you want to iron out.

Best,
Jon Frank
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Jon Frank
Founder, Admissionado

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Kudos [?]: 968 [0], given: 48

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Plz analyse the goal

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