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sparta1
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Concentration: International Business, Strategy
GMAT Date: 11-30-2012
WE:Design (Manufacturing)
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Schools: HBS - Class of 2005
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sparta1
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Fair enough. And of course once you get IN, you can do whatever you want! But the question is necessary in order to first understand what your chances are. Because there are family businesses, and there are FAMILY BUSINESSES. If you know what I mean. :) The idea is that your chances will also change based upon the size and success of the family business. Soooo, if you were working in a shop with your mom dad and uncle, your chances might not be that great. But if your family owns the largest frozen food processing plant int he country, then your chances will be MUCH better. That's why it's so important that I get a sense of your family business before we figure out what you can do, and where you can go.
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sparta1
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Ah right. Well. Here's the deal. Our family business is the market leader. We has introduced a breakthrough technology which is a first of its kind among competitors. However, our business is based on a niche market which is highly limited. Hence you can only grow to that extent if you get what I mean. So in terms of market position and technology we are at the forefront. However in terms of turnover, the numbers might not sound impressive since we only deal with specialized/customized products for a niche market.

I perfectly understand what you say regarding getting IN and then doing what I want. But as you pointed out, I have to first get in to a college for that. This is not a family business where the whole family is just sitting around a round table with everyone chatting. In fact, the only family members working are my father and myself. Furthermore, we have adopted a very lean business model whereby we outsource as many tasks as possible to save on labor costs. In conclusion, I would call my family business as having a high market impact with the products we make, with growth slated to go through the roof with the launch of our new technology; but it does not come close to being something like "the largest frozen food processing plant in the country" when it comes to scale of operations.

I hope this gives you a better idea of what the business is like!
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So let's get back to the beginning. INSEAD. I think with a good application, you would be somewhere between competitive and stretch. Of course I would suggest applying to five six schools and not just one if you are really serious about doing an MBA. Schools with tech/manufacturing locations/strengths etc. should be good options for you such as Tepper, or Anderson in the US as well.
For INSEAD, your biggest challenge would be to sure true and deep international experience.
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Thanks for the advice Jon. I'm working on the international exposure bit as we speak and in 8 months time when I will be applying, I should be in good shape.
Appreciate it!
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Very good to hear.
Good luck to you, and if you have any further questions, you know where to find us!
:)