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Updated on: 03 Jul 2024, 07:42
Originally posted by EMPOWERgmatVerbal on 13 Nov 2020, 15:48.
Last edited by Bunuel on 03 Jul 2024, 07:42, edited 2 times in total.
Last edited by Bunuel on 03 Jul 2024, 07:42, edited 2 times in total.
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A
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
55%
(hard)
Question Stats:
63% (01:59) correct
37%
(02:18)
wrong
based on 365
sessions
History
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Time
Result
Not Attempted Yet
Recent focus groups at Bam! Beverages Company have indicated that the classic Emerald flavor the company is known for is underperforming in one of their international markets. As the fruit that Emerald is based on is not native to the country, focus group participants commented that it is an unfamiliar and unattractive taste. Bam! Executives suggest rebranding the flavor with a more culturally-appropriate name but maintaining the actual formula to mitigate cost changes.
Which of the following, if true, presents the most serious potential weakness of this change?
A. Consumers in the international market remain unfamiliar with the flavor, which focus groups indicated was the problem.
B. Marketing reports for the Emerald flavor in the international market show high product engagement and brand recognition.
C. In a telephone survey, at least one consumer contacted said they preferred the Emerald flavor branding to some of Bam!’s other offerings.
D. To rebrand the existing Emerald merchandise, Bam! would have to completely reformulate the product.
E. Few consumers who are in this market are loyal to the Bam! brand.
Which of the following, if true, presents the most serious potential weakness of this change?
A. Consumers in the international market remain unfamiliar with the flavor, which focus groups indicated was the problem.
B. Marketing reports for the Emerald flavor in the international market show high product engagement and brand recognition.
C. In a telephone survey, at least one consumer contacted said they preferred the Emerald flavor branding to some of Bam!’s other offerings.
D. To rebrand the existing Emerald merchandise, Bam! would have to completely reformulate the product.
E. Few consumers who are in this market are loyal to the Bam! brand.
EMPOWERgmat CR Question Pack 2
Group 7 Question 31
Question 31: Beverage Focus Group
48 Hour Answer & Explanation Window
Earn KUDOS! Have your explanations evaluated to help boost your learning. Post your reasoning why the answer you chose is correct, and why the other 4 options are incorrect within 48 hours of this post.
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◀ Group 6 Question 30
▶ Question 32
⏏ CR Library Pack 2 Home
Group 7 Question 31
Question 31: Beverage Focus Group
48 Hour Answer & Explanation Window
Earn KUDOS! Have your explanations evaluated to help boost your learning. Post your reasoning why the answer you chose is correct, and why the other 4 options are incorrect within 48 hours of this post.
Scroll Down For Official Explanation
◀ Group 6 Question 30
▶ Question 32
⏏ CR Library Pack 2 Home
14 Nov 2020, 04:10
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Recent focus groups at Bam! Beverages Company have indicated that the classic Emerald flavor the company is known for is underperforming in one of their international markets. As the fruit that Emerald is based on is not native to the country, focus group participants commented that it is an unfamiliar and unattractive taste. Bam! Executives suggest rebranding the flavor with a more culturally-appropriate name but maintaining the actual formula to mitigate cost changes.
Which of the following, if true, presents the most serious potential weakness of this change?
A. Consumers in the international market remain unfamiliar with the flavor, which focus groups indicated was the problem. Correct
in international market with unfamiliar flavor the company perform well, so it is not supportive to change flavor for only one country
B. Marketing reports for the Emerald flavor in the international market show high product engagement and brand recognition. Irrelevant
C. In a telephone survey, at least one consumer contacted said they preferred the Emerald flavor branding to some of Bam!’s other offerings. Incorrect
it is not helpful, it is possible that one person within 100 person who are called can preferred the Emerald flavor
D. To rebrand the existing Emerald merchandise, Bam! would have to completely reformulate the product. Incorrect
it can be a reason not to change but not most weakens argument
E. Few consumers who are in this market are loyal to the Bam! brand. Incorrect
Which of the following, if true, presents the most serious potential weakness of this change?
A. Consumers in the international market remain unfamiliar with the flavor, which focus groups indicated was the problem. Correct
in international market with unfamiliar flavor the company perform well, so it is not supportive to change flavor for only one country
B. Marketing reports for the Emerald flavor in the international market show high product engagement and brand recognition. Irrelevant
C. In a telephone survey, at least one consumer contacted said they preferred the Emerald flavor branding to some of Bam!’s other offerings. Incorrect
it is not helpful, it is possible that one person within 100 person who are called can preferred the Emerald flavor
D. To rebrand the existing Emerald merchandise, Bam! would have to completely reformulate the product. Incorrect
it can be a reason not to change but not most weakens argument
E. Few consumers who are in this market are loyal to the Bam! brand. Incorrect
14 Nov 2020, 05:10
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Premise - The focus group participants commented that Emrald flavor has an unfamiliar and unattractive taste. This caused underperformance in one of their international markets.
Conclusion - Rebranding the flavor with a more culturally-appropriate name but maintaining the actual formula would mitigate cost changes.
Assumptions - Rebranding the flavor with a more culturally-appropriate name will mitigate the effect of product's unfamiliar and unattractive taste.
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This is one of the most seen type of weakening problems.
The issue X is tried to be sorted out by Plan Y that executes method Z.
The success of the plan Y depends upon -
1. Plan Y gets executed successfully.
2. Method Z mitigates the impact of issue X.
----------------------------------------------------------------------
Let's see the choices now.
A. Consumers in the international market remain unfamiliar with the flavor, which focus groups indicated was the problem.
Even if the consumers stay unfamiliar after rebranding the flavor with a more culturally-appropriate name,the plan can help boosting the performance. The unique (opposite : familiar) taste of a culturally connected product could be attractive to consumers.
B. Marketing reports for the Emerald flavor in the international market show high product engagement and brand recognition.
It rather strengthens the conclusion.
C. In a telephone survey, at least one consumer contacted said they preferred the Emerald flavor branding to some of Bam!’s other offerings.
The impact on the overall performance of a product does not necessarily depend upon a few consumers.
D. To rebrand the existing Emerald merchandise, Bam! would have to completely reformulate the product.
If it's required to reformulate the product to rebrand the Emrald, but Bam! wishes to maintain the actual formula - there is good reason why the plan of rebranding the flavor would not happen. This says that the plan would not be executed successfully. Weakens the argument.
E. Few consumers who are in this market are loyal to the Bam! brand.
The impact on the overall performance of a product does not necessarily depend upon a few consumers.
IMO D
Conclusion - Rebranding the flavor with a more culturally-appropriate name but maintaining the actual formula would mitigate cost changes.
Assumptions - Rebranding the flavor with a more culturally-appropriate name will mitigate the effect of product's unfamiliar and unattractive taste.
---------------------------------------------------------------------
This is one of the most seen type of weakening problems.
The issue X is tried to be sorted out by Plan Y that executes method Z.
The success of the plan Y depends upon -
1. Plan Y gets executed successfully.
2. Method Z mitigates the impact of issue X.
----------------------------------------------------------------------
Let's see the choices now.
A. Consumers in the international market remain unfamiliar with the flavor, which focus groups indicated was the problem.
Even if the consumers stay unfamiliar after rebranding the flavor with a more culturally-appropriate name,the plan can help boosting the performance. The unique (opposite : familiar) taste of a culturally connected product could be attractive to consumers.
B. Marketing reports for the Emerald flavor in the international market show high product engagement and brand recognition.
It rather strengthens the conclusion.
C. In a telephone survey, at least one consumer contacted said they preferred the Emerald flavor branding to some of Bam!’s other offerings.
The impact on the overall performance of a product does not necessarily depend upon a few consumers.
D. To rebrand the existing Emerald merchandise, Bam! would have to completely reformulate the product.
If it's required to reformulate the product to rebrand the Emrald, but Bam! wishes to maintain the actual formula - there is good reason why the plan of rebranding the flavor would not happen. This says that the plan would not be executed successfully. Weakens the argument.
E. Few consumers who are in this market are loyal to the Bam! brand.
The impact on the overall performance of a product does not necessarily depend upon a few consumers.
IMO D
