Hi all, request you to rate my AWA below. Many thanks in advance!
AWA question:
The following appeared as part of an article reviewing summer camps for children.
Parents, if you need a summer camp for your children look no further than Federville Farms. In a recent survey, Federville Farms ranked first in both overall camper satisfaction and in food quality, and second in the variety of outdoor activities. Federville Farms has been family owned and operated for over forty years, so you have nothing to worry about when it comes to your child's safety, and it employs more Red Cross certified lifeguards than any other camp in the state. If you seek the best camp experience for your children, Federville Farms is the best choice you can make.
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
My response below:The argument is not very well reasoned. The argument present the results of two rankings in which it is ranked amongst the top camps and suggests that it is the best choice for parents to send their children to. It considers camper satisfaction and food quality the most important criteria for selection of a summer camp. While it mentions that it is an old camp and employs a large number of security personnel, it does not give its rank in the safety criterion.
The argument makes the following assumptions:
First, the argument assumes that overall camper satisfaction and food quality are the most important criteria parents look at while choosing a summer camp for their children. However, this might not be actually true. Second, the argument assumes that the ranks are a good indicator of the actual camp experience and quality and are not manipulated.
In order to strengthen the argument, the following evidence could be provided:
First, the safety rankings and rankings on other criteria such as diversity of children should be presented. Also, the basis of the ranks such as surveys etc. is not given. Presenting such information will also help make the argument more sound. Second, if the rankings are audited, it will lend more credibility to the results. Third, testimonials of past campers and their parents must be added to lend more credibility to the advertisement.
If there are other rankings where the camp ranks lower, the argument will be weakened. Also, if there are actual customer experiences which were not satisfactory, the argument may be weakened further. Even for the rankings presented above, if the basis of such rankings is found to be inappropriate (such as based on a survey of people not representative of the camp going children's parents etc.) the argument will be undermined.
Thus, to make the argument more logically sound, further details on all important criteria including safety and diversity must be presented. The authenticity of the rankings should also be stated. The argument should be supplemented with testimonials of past campers.
To better evaluate the argument, a competitive benchmarking study would be helpful. Hence, an analysis of the camp in question and other competitor camps on all important parameters would provide a more logical evaluation and conclusion.