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Should MBA Students be Considered "Students" or "Customers"?

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Should MBA Students be Considered "Students" or "Customers"? 05 Jan 2010, 12:25
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interesting debate on NYTimes about whether MBA students should be treated as traditional students or customers

Are They Students? Or ‘Customers’?
https://roomfordebate.blogs.nytimes.com/ ... ss&emc=rss

Quote:
Students see degrees as tickets of admission to the big show: the marketplace.

Students are investing time and money with a purpose in mind. The school that does not serve that purpose will not survive.

Students are not customers nor are they not customers. They are investing time and money with a purpose in mind. The school that does not serve that purpose will not survive. Students are looking for a quality education, and they want distinguished and accomplished professors on the faculty. But that alone is not sufficient.
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The graduate schools to which future business leaders turn for their development should not, in the words of one of my colleagues, plop students down as “pre-M.B.A. goo” and then orchestrate an experience from which good customer feedback is sought. I’ve said it before: The best students don’t view themselves as customers, and they shouldn’t be treated as such.
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Quote:
The debate on the usefulness of M.B.A. degrees has been around for some time; yet only a few have changed. Many have continued the old ways of producing M.B.A.s and made promises to attract new students. Unfortunately for the most part, they broke their promises; they did not engage the students in a holistic approach that would positively impact the individual students, the business world and the global society.
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The “student as customer” philosophy has created an underworked and overindulged group of future national leaders, something that likely will prove costly in the long run.
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It is ludicrous not to acknowledge that colleges and universities are businesses, and higher education is one of the most important domestic and international industries.
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