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# Simon observed that Internet users tend to recall best the

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VP
Joined: 14 May 2006
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Simon observed that Internet users tend to recall best the [#permalink]

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11 Jul 2006, 18:16
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Simon observed that Internet users tend to recall best the first advertisement that they see when they get on the Internet and that they largely ignore other ads. Theodore responded by saying that Internet advertising is losing effectiveness because the ability of Internet users to recall the ads they see while using the Internet is decreasing.

Which answer choice could synthesize these two assertions?

A) The average time an Internet user spends on line is increasing.

B) People are increasingly less likely to click through ads.

C) The average number of hours per day that people spend on the Internet is decreasing.

D) A few sites get nearly all Internet traffic.

E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly.

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CEO
Joined: 20 Nov 2005
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Schools: Completed at SAID BUSINESS SCHOOL, OXFORD - Class of 2008

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11 Jul 2006, 19:04
A

If people can't remember the ads then it certainly means that they are spending more time on the internet.
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SAID BUSINESS SCHOOL, OXFORD - MBA CLASS OF 2008

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VP
Joined: 25 Nov 2004
Posts: 1482

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11 Jul 2006, 19:31
go with A.

people are not able to recall the ads because they increasingly use the internet.

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Director
Joined: 26 Sep 2005
Posts: 571

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Location: Munich,Germany

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11 Jul 2006, 20:35
agree with A.

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Manager
Joined: 11 Jan 2006
Posts: 230

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Location: Arkansas, US
WE 1: 2.5 yrs in manufacturing

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11 Jul 2006, 21:29
Yes A makes sense

In btwn, do Qs of this difficulty level appear on the GMAT??

Coz, the Qs in the OG are far more easier than this one..

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VP
Joined: 07 Nov 2005
Posts: 1116

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Location: India

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11 Jul 2006, 21:34
A stands.
The more time the user spends on the internet------> more the ads that he sees------->less is the retention.

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Manager
Joined: 15 Nov 2005
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Location: Italy

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12 Jul 2006, 02:17
A) The average time an Internet user spends on line is increasing. can giustify second premise not first

B) People are increasingly less likely to click through ads. it is

C) The average number of hours per day that people spend on the Internet is decreasing. same as A

D) A few sites get nearly all Internet traffic. does not address firs premise

E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly. address to only one premise the first
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â€œIf money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability.â€

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SVP
Joined: 30 Mar 2006
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12 Jul 2006, 02:53
Will go with A.

If users can only recall the first ad they see when they get online and ignore the rest, then if people spend more time on the internet the effectiveness of the ad decreases.

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Manager
Joined: 15 Nov 2005
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Location: Italy

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12 Jul 2006, 02:57
jaynayak wrote:
Will go with A.

If users can only recall the first ad they see when they get online and ignore the rest, then if people spend more time on the internet the effectiveness of the ad decreases.

true I have missed the focus of the question switch then to A is the only one that stands and justify both conclusions
_________________

â€œIf money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability.â€

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Senior Manager
Joined: 20 Feb 2006
Posts: 331

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12 Jul 2006, 22:55
u2lover wrote:
Simon observed that Internet users tend to recall best the first advertisement that they see when they get on the Internet and that they largely ignore other ads. Theodore responded by saying that Internet advertising is losing effectiveness because the ability of Internet users to recall the ads they see while using the Internet is decreasing.

Which answer choice could synthesize these two assertions?

A) The average time an Internet user spends on line is increasing.

B) People are increasingly less likely to click through ads.

C) The average number of hours per day that people spend on the Internet is decreasing.

D) A few sites get nearly all Internet traffic.

E) Studies show that when listening to a speaker, people remember the first and last things they hear most clearly.

A .. It fits the gap between premise and conclusion..

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Current Student
Joined: 29 Jan 2005
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12 Jul 2006, 23:18
(A). This is the first "synthesize" CR I have ever seen. Seems like the test makers are really getting creative these days...

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VP
Joined: 14 May 2006
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13 Jul 2006, 14:16
OA is A

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13 Jul 2006, 14:16
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