Events & Promotions
|
|
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.
Customized
for You
Track
Your Progress
Practice
Pays
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
May 0608:30 AM PDT
-09:30 AM PDT
In Episode 3 of our GMAT Ninja Critical Reasoning series, we tackle Discrepancy, Paradox, and Explain an Oddity questions. You know the feeling: the passage gives you two facts that seem completely contradictory....- May 08
08:00 AM PDT
-08:30 AM PDT
Join the special YouTube live-stream for selecting the winners of GMAT Club MBA Scholarships sponsored by Juno live. Watch who gets these coveted MBA scholarships offered by GMAT Club and Juno.
07 Aug 2005, 14:01
Kudos
Bookmarks
N
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
(N/A)
Question Stats:
100% (02:08) correct
0%
(00:00)
wrong
based on 15
sessions
History
Date
Time
Result
Not Attempted Yet
Television executives recently announced that advertising time on television will cost 10 to 15 percent more next fall than it cost last fall. The executives argued that in spite of this increase, advertisers will continue to profit from television advertising, and so advertising time will be no harder to sell next fall than it was last fall.
Which one of the following, if true, would most support the television executives' arguement?
A) Most costs of production and distribution of products typically advertised on television are expected to rise 3 to 7 percent in the next year
B) The sytem for rating the size of the audience watching any given television advertisement will change next fall
C) Next fall advertising time on telelvision will no longer be available in blocks smaller than 30 seconds
D) The amount of television advertising time purchased by providers of services is increasing.
E) A recent survey has shown that the average number of hours people spend watching television is increasing at the rate of 2 percent every 2 months.
Which one of the following, if true, would most support the television executives' arguement?
A) Most costs of production and distribution of products typically advertised on television are expected to rise 3 to 7 percent in the next year
B) The sytem for rating the size of the audience watching any given television advertisement will change next fall
C) Next fall advertising time on telelvision will no longer be available in blocks smaller than 30 seconds
D) The amount of television advertising time purchased by providers of services is increasing.
E) A recent survey has shown that the average number of hours people spend watching television is increasing at the rate of 2 percent every 2 months.
Archived Topic
Hi there,
This topic has been closed and archived due to inactivity or violation of community quality standards. No more replies are possible here.
Where to now? Join ongoing discussions on thousands of quality questions in our Critical Reasoning (CR) Forum
Still interested in this question? Check out the "Best Topics" block below for a better discussion on this exact question, as well as several more related questions.
Thank you for understanding, and happy exploring!
07 Aug 2005, 14:34
Kudos
Bookmarks
I feel that only choices C and E seem relevant, and I will choose E.
To solve this CR, we are required to choose the answer choice that best supports the claim that "in spite of this increase, advertisers will continue to profit from television advertising"
Choice A neither supports not weakens the argument made by the TV executives.
Choice B is irrelevant.
Choice D is out, because it does not address the executive's claim.
Choice C - If TV spots less than 30 seconds are not available, then advertiser's will be spending more on ads, and I am not sure, whether the TV executives are referring to this increase in spending. As I am probably making an unstated assumption, lets skip this choice.
Choice E is the safest. If the number of people watching TV is increasing, then it will mean that, advertisers are reaching a larger audience. Thus when compared to last year, an advertiser will be paying a little less per member of the audience next year (despite the increase), when compared to the amount per audience member last year. I did a bit of math, to support my argument.
If there were 100 members watching TV programs last fall, then the rate of increase will result in 126 members watching TV programs, by the start of next fall, when the advertisers are only paying 110 to 115% of what they spent last year.
Thus E.
To solve this CR, we are required to choose the answer choice that best supports the claim that "in spite of this increase, advertisers will continue to profit from television advertising"
Choice A neither supports not weakens the argument made by the TV executives.
Choice B is irrelevant.
Choice D is out, because it does not address the executive's claim.
Choice C - If TV spots less than 30 seconds are not available, then advertiser's will be spending more on ads, and I am not sure, whether the TV executives are referring to this increase in spending. As I am probably making an unstated assumption, lets skip this choice.
Choice E is the safest. If the number of people watching TV is increasing, then it will mean that, advertisers are reaching a larger audience. Thus when compared to last year, an advertiser will be paying a little less per member of the audience next year (despite the increase), when compared to the amount per audience member last year. I did a bit of math, to support my argument.
If there were 100 members watching TV programs last fall, then the rate of increase will result in 126 members watching TV programs, by the start of next fall, when the advertisers are only paying 110 to 115% of what they spent last year.
Thus E.
