Bunuel
The consumption of tobacco in the country has fallen drastically in the past one year. During the same period of time, the government has been running a sustained advertising campaign to educate citizens about the ill effects of chewing tobacco. Thus, the government’s advertising campaign has proved to be a resounding success.
Which of the following options most weakens the argument above?
(A) The government has had to spend a huge amount of money on this advertising campaign, an amount that it will eventually recover from the general public in the form of new taxes.
(B) More and more tobacco consumers in the past one year have now shifted to consuming relatively harmless substances such as chewing gum.
(C) The consumption of alcoholic drinks has increased in the country in the past one year.
(D) Tobacco prices have more than tripled in the country in the past one year.
(E) All the major tobacco companies are still in business in the country
Let us first dissect the argument.
The consumption of tobacco in the country has fallen drastically in the past one year. During the same period of time, the government has been running a sustained advertising campaign to educate citizens about the ill effects of chewing tobacco. Thus, the government’s advertising campaign has proved to be a resounding success.
Premise 1 - The consumption of tobacco in the country has fallen drastically in the past one year.
Premise 2 - During the same period of time, the government has been running a sustained advertising campaign to educate citizens about the ill effects of chewing tobacco.
Conclusion - Thus, the government’s advertising campaign has proved to be a resounding success.
Just because two events happen together does not necessarily mean one caused the other. That is a major flaw in this argument. The argument's conclusion assumes that the campaign caused the tobacco consumption to fall.
Because we need to weaken this argument, we are to be on the lookout for an answer choice that casts doubt on the conclusion, one that proves that the campaign did not necessarily cause a fall in tobacco consumption, although the fall did happen. Let us now look at the answer choices:
(A) The government has had to spend a huge amount of money on this advertising campaign, an amount that it will eventually recover from the general public in the form of new taxes. - So what? - This in no way impacts the conclusion. Just because more money gets spend does not mean the campaign won't succeed or that the campaign did not cause a fall in tobacco consumption. ELIMINATE
(B) More and more tobacco consumers in the past one year have now shifted to consuming relatively harmless substances such as chewing gum. - Alright? But that could still be because of the campaign, right? - OUT
(C) The consumption of alcoholic drinks has increased in the country in the past one year. - What does that have got to do with the campaign against chewing tobacco? So the campaign had an impact? Definitely not a weakener. - OUT
(D) Tobacco prices have more than tripled in the country in the past one year. - YAY! - Let us hold on to this choice! This tells us why the consumption could have fallen, casting doubt on the conclusion.
(E) All the major tobacco companies are still in business in the country. - This does not mean campaign had no impact if the consumption still fell, and we know it did as per the argument.
Answer is (D)
B Sudharsan
Founder of the
Literary Zeitgeist