Events & Promotions
| Last visit was: 06 Sep 2026, 19:57 |
It is currently 06 Sep 2026, 19:57 |
|
|
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.
Customized
for You
Track
Your Progress
Practice
Pays
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Sep 0712:01 AM PDT
-11:59 PM PDT
On the 7th, GMAT Club Tests will be Free! Including all the Quizzes, Questions, and Tests. 12 AM - 11:59 PM PDT- Sep 07
10:00 AM PDT
-11:00 AM PDT
A complete walkthrough of GMAT Club’s free 12-week GMAT study plan: what you study each week, how progress and goals are tracked, how the error log works, and how your practice unlocks paid tools at no cost. 
Sep 0201:00 PM EDT
-11:59 PM EDT
Take 30% off all study plans with code COURSEWORK - Expires on Monday 9/7
Sep 0410:00 AM EDT
-11:59 PM EDT
We’ve worked incredibly hard to build TTP into the best test prep experience possible, and it would mean a lot to us to win Newsweek’s 2026 Readers’ Choice Award for Best Test Prep. If TTP has helped you, we’d be incredibly grateful for your vote.
Sep 0609:30 AM EDT
-12:30 PM EST
Top scores are possible when you enroll in a powerful EA course, taught live online + 6 months access to TTP OnDemand video courses included! Perfect class schedule and easy course access for working professionals. Class starts Sundays Sept. 6, 2026.- Sep 09
07:00 AM PDT
-10:00 AM PDT
Meet AdComs and explore top Master’s programs - MiM, MiF, MSc, MSBA and more. - Application Fee Waivers - Free 1-Week of GMAT Club Tests: - Master's Application Toolkit - Grand Prize Giveaway - Sep 09
10:00 AM PDT
-11:00 AM PDT
Three MBA applications. Three rejections. No interview invites. A year later, Aman was admitted to Cambridge Judge, SMU, and IMD. In this episode of MBA Admit Stories, Aman shares how he rebuilt his MBA application... 
Sep 1507:00 PM EDT
-09:00 PM EST
Elite scores are possible when you enroll in a powerful GMAT course, taught live online + 6 months access to TTP OnDemand video courses included! Class starts Tues/Thurs Sept. 15, 2026 - Nov. 15, 2027, 7:00pm-9:00pm EST
Sep 2108:00 PM EDT
-10:00 PM EDT
Boost your GMAT score in less than one month in a live online class + 6 months access to TTP OnDemand video courses included! Class starts Mon, Tues, Wed, Thur, Fri Sept. 21, 2026 - Oct. 9, 2027, 7:00pm-10:00pm EST
playthegame
Johnson Moderator
Joined: 19 Jan 2024
Last visit: 28 Mar 2025
Posts: 417
Given Kudos: 146
Location: Canada
Concentration: Operations, Leadership
Schools: Johnson '27
Products:
01 Jun 2024, 11:49
Kudos
Bookmarks
A
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
45%
(medium)
Question Stats:
71% (01:59) correct
29%
(02:15)
wrong
based on 1517
sessions
History
Date
Time
Result
Not Attempted Yet
The main goal of advertising is to increase sales, and using particular catch phrases in ads is one way advertisers have pursued this goal. Many of these catch phrases were developed decades ago, but they continue to this day to boost sales, as is proven by the prevalence of commercials that still use them.
The reasoning above is most vulnerable to criticism that it
A. does not address the possibility that there are reasons decades-old catch phrases remain in commercials even if the catch phrases themselves do not continue to boost sales
B. fails to address the possibility that an advertising approach used in the past could still be effective simply because more-effective approaches have not yet been developed
C. illicitly infers that more effective catch-phrases will not be developed in the future merely from the fact that they have not yet been developed
D. illicitly infers that one of the primary means of pursuing advertising's main goal should not be reevaluated merely from the fact that that goal has persisted for decades
E. overlooks the possibility that particularly effective catch phrases remain in consumers' memories even when they have not appeared in commericals for years
The reasoning above is most vulnerable to criticism that it
A. does not address the possibility that there are reasons decades-old catch phrases remain in commercials even if the catch phrases themselves do not continue to boost sales
B. fails to address the possibility that an advertising approach used in the past could still be effective simply because more-effective approaches have not yet been developed
C. illicitly infers that more effective catch-phrases will not be developed in the future merely from the fact that they have not yet been developed
D. illicitly infers that one of the primary means of pursuing advertising's main goal should not be reevaluated merely from the fact that that goal has persisted for decades
E. overlooks the possibility that particularly effective catch phrases remain in consumers' memories even when they have not appeared in commericals for years
Practice Exam 4 GMAT Focus
Pro tip:
Combine official questions for familiarity with GMAT Club Tests for analytics and tougher Focus-level practice so the real exam feels manageable.
Explore →
20 Oct 2024, 22:59
Kudos
Bookmarks
playthegame
Premises:
The main goal of advertising is to increase sales.
Using particular catch phrases in ads is one way advertisers have pursued this goal.
Many of these catch phrases were developed decades ago.
Many commercials still use these catch phrases.
Conclusion:
The catch phrases continue to boost sales to this day
What is the author's opinion in the whole argument? Something that is not given as a fact? He says that the catchphrases continue to boost sales to this day (that is why they are being used in commercials today also even though they are very old).
We do not know actually whether that is the reason catchphrases are still used in commercials. But since they still are used in commercials, the author is concluding from it that they must be boosting sales even today.
A. does not address the possibility that there are reasons decades-old catch phrases remain in commercials even if the catch phrases themselves do not continue to boost sales
Correct. The very old catchphrases could have been retained in commercials for a purpose other than boosting sales. Perhaps they remind the viewer of the long history of the company. Perhaps the viewer strongly associates the brand with that catchphrase (say 'Just do it' for Nike). Perhaps the catchphrases doesn't lead to sales anymore. Perhaps the commercial focuses on the modern mindset. But because the viewer strongly associates the brand with the catchphrase, the brand might be retaining it.
So just a place in the commercial does not mean that the catchphrase is still boosting sales.
B. fails to address the possibility that an advertising approach used in the past could still be effective simply because more-effective approaches have not yet been developed
The author does not suggest that there are no new approaches. He just says that the approach of old is still effective. He doesn't give a reason why it is still effective. Our point of contention is simply whether using catchphrases of old boosts sales today. Why it may or may not do so is beyond our scope.
C. illicitly infers that more effective catch-phrases will not be developed in the future merely from the fact that they have not yet been developed
He does not infer that more effective catch-phrases will not be developed in the future. Neither does he suggest that they have not yet been developed. It is possible that there are more effective catchphrases too but the company is using the old ones for a purpose (as we discussed in option (A))
D. illicitly infers that one of the primary means of pursuing advertising's main goal should not be reevaluated merely from the fact that that goal has persisted for decades
They are trying to confuse you here with non-sense.
The fact he gives is that catchphrases have persisted for decades, not the goal of increasing sales.
Also, from this fact he is not inferring that catchphrases should not be reevaluated. All he says is that they must be boosting sales because they are still being used. Whether they should be reevaluated or not, he doesn't infer.
E. overlooks the possibility that particularly effective catch phrases remain in consumers' memories even when they have not appeared in commericals for years
When a catchphrases doesn't appear in commercials for years, it is out of scope for us. We are discussing the role of those catchphrases that HAVE persisted in commercials for years.
Answer (A)
01 Jun 2024, 21:24
Kudos
Bookmarks
The passage states that -
Main goal of ad - increase sales and one way of achieving it is by using catchy lines.
author doesn't mention that it is effective or not. author States about its prevalence in market. so there can be cases that it is in the market not because it is effective but because it prevailed.
OPTION A - states the same
Main goal of ad - increase sales and one way of achieving it is by using catchy lines.
author doesn't mention that it is effective or not. author States about its prevalence in market. so there can be cases that it is in the market not because it is effective but because it prevailed.
OPTION A - states the same
General Discussion
02 Jun 2024, 09:46
Kudos
Bookmarks
Correlation vs causation.
Just because the catch phrases are still being used in the advertisement does not mean they are causing boost in sales.
There are might be some other reasons why the advertisements are still prevalent.
A is the answer.
Posted from my mobile device
Just because the catch phrases are still being used in the advertisement does not mean they are causing boost in sales.
There are might be some other reasons why the advertisements are still prevalent.
A is the answer.
Posted from my mobile device
