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Dawg,
You said:
"(E) The unit sale price of Elavil is higher than that of Prozac.
Could increase Elavils sales, since it is cheaper"

The unit price of Elavil is higher. so how does that make it cheaper?
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hemanthp
Dawg,
You said:
"(E) The unit sale price of Elavil is higher than that of Prozac.
Could increase Elavils sales, since it is cheaper"

The unit price of Elavil is higher. so how does that make it cheaper?
Edited/Corrected: The higher sales price could increase the revenues of the old drug, Elavil.

Discuss.
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hemanthp
Dawg,
You said:
"(E) The unit sale price of Elavil is higher than that of Prozac.
Could increase Elavils sales, since it is cheaper"

The unit price of Elavil is higher. so how does that make it cheaper?
Edited/Corrected: The higher sales price could increase the revenues of the old drug, Elavil.

Discuss.

But we do not know how many units Elavil or Prozac sold. So we can't use this option.
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hemanthp
Dawg,
You said:
"(E) The unit sale price of Elavil is higher than that of Prozac.
Could increase Elavils sales, since it is cheaper"

The unit price of Elavil is higher. so how does that make it cheaper?
Edited/Corrected: The higher sales price could increase the revenues of the old drug, Elavil.

Discuss.

But we do not know how many units Elavil or Prozac sold. So we can't use this option.

Yup. So if Prozac has the same benefits as Elavil and fewer side effects and on top of this Prozac is cheaper. Guess what... people are going to go for Prozac. This is the one that not weakens but STRENGTHENS the argument and hence should be the answer. We are asked to which of these option do the opposite of weaken i.e. NEuTRAL or STRENGTHEN. A strengthening option is better.. isn't it?
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hemanthp
Dawg,
You said:
"(E) The unit sale price of Elavil is higher than that of Prozac.
Could increase Elavils sales, since it is cheaper"

The unit price of Elavil is higher. so how does that make it cheaper?
Edited/Corrected: The higher sales price could increase the revenues of the old drug, Elavil.

Discuss.

But we do not know how many units Elavil or Prozac sold. So we can't use this option.
You could say the same for choice B, those 6 banned states could account for nothing, you don't know that. I'm eliminating choices that could potentially weaken the conclusion.

Hope this helps,
Dawg
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hemanthp

Yup. So if Prozac has the same benefits as Elavil and fewer side effects and on top of this Prozac is cheaper. Guess what... people are going to go for Prozac. This is the one that not weakens but STRENGTHENS the argument and hence should be the answer. We are asked to which of these option do the opposite of weaken i.e. NEuTRAL or STRENGTHEN. A strengthening option is better.. isn't it?
You are confusing sales volume and revenue. Revenue = sales volume * sales price.
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You are confusing sales volume and revenue. Revenue = sales volume * sales price.

No, I am not. Will try and explain. Lets say volume was 100 units before prozac came into the market. And lets say Elavil's unit price is 10$. So its revenue is 1000$.

After prozac comes in the volume of elavil sold goes down..so naturally the revenue goes down.

Am I making sense?
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hemanthp
You are confusing sales volume and revenue. Revenue = sales volume * sales price.

No, I am not. Will try and explain. Lets say volume was 100 units before prozac came into the market. And lets say Elavil's unit price is 10$. So its revenue is 1000$.

After prozac comes in the volume of elavil sold goes down..so naturally the revenue goes down.

Am I making sense?
Yes the sales volume will go down, but factor in the sales price. Compare that with the revenue of the new drug. The conclusion is saying:

Thus, revenue from the sale of the new drug is going to far exceed the revenue from the sale of the old drug.

Even if sales volume went down by some X (we don't know exact figures), if the sales price is higher for Elavil this could weaken the argument that the new drug will FAR EXCEED the revenues of the old drug. The higher sales price could compensate for it's lower sales volume.
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Well..you do make a point Dawg.
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c. if the side effects are same then it is not due to that

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