Ozmba2006
Rhyme
what will be your approach/advice for Career goals essays from an applicant who is planning to switch career ( say from IT to Media & Entertainment - totally diverse ) with the help of an MBA...
Any inputs from seasoned pros much appreciated
cheers
I would suggest you find something that has drawn you to Media and Entertainment.
Make the adcom forget you are in IT. I myself am technically in IT but I don't much mention that in the essays, in fact, short of reading my job title, you probably wouldnt know.
I focus on the business oriented things that I do. I focus on how I find the industry interesting, etc - (of course I'm saying I'll stay in the industry just switch to a more business oriented role), but still.
I think the key here is to tie this back to something you've done to show the adcom that
1) You are passionate about media
2) You have some exposure to it
3) You understand it, at least somewhat
4) You know why you want to pursue it
5) You know the hurdles you will face
So, it might go something like this:
"In 2001, I ended up working on [SOME WEBSITE OR SOMETHING YOU WORKED ON THAT HAD TO DO WITH IT], a website focused on commercials from advertising agencies..... [OPEN UP THE STORY AS TO HOW YOU FOUND MEDIA] .... It may seem a little strange that commercials could be interesting, but when I overheard the client speaking about [SOMETHING] I couldn't believe how much really goes into marketing, and found myself extremely surprised. Even more astounding, I spent the rest of the night browsing commercials with this "new eye". I was instantly hooked. [OK, SO YOU ARE NOW A MEDIA JUNKIE AND I BELIEVE YOU BECAUSE YOU TOLD ME A STORY].
Since then I've taken steps to reach my goal of [POSITION X] in a firm such as [TYPE X], by my activities in [SOMETHING]. I have however, come to realize that my experiences and background, while valuable, have not prepared me for this short term goal."
Something like that.
It also need not be a work related thing. Other options include
1) You met a friend who works in the industry and became passionate
2) You know someone who works for an ad agency
3) etc.
Just something that shows the adcom why you are passionate and why you want to pursue it. Don't even worry about tying it back to specifically to your IT experience, but you do need to tie it back at least a little bit. Try to find something youve done thats even remotely related - even if its just a very specific aspect - and talk about how you did that, and how it brought you closer to your goal.
Extracurriculars are usually an easy place to pull this off - assuming of course, you have something related to the field as an extra.