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The following appeared in a memorandum to the work-group supervisors of the GBS Company:
“The CoffeeCart beverage and food service located in the lobby of our main office building is not earning enough in sales to cover its costs, and so the cart may discontinue operating at GBS. Given the low staff morale, as evidenced by the increase in the number of employees leaving the company, the loss of this service could present a problem, especially since the staff morale questionnaire showed widespread dissatisfaction with the snack machines. Therefore, supervisors should remind the employees in their group to patronize the cart-after all, it was leased for their convenience so that they would not have to walk over to the cafeteria on breaks.”
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The excerpt is taken from the memorandum to the work-grop supervisors of the GBS company in which the author states that the supervisors should remind the employees in their group to patronize the coffeeCart as it is not making enough sales to even cover its costs. The argument as stated in its current form is not persuasive and lacks logic and further details on the reasoning as to why coffeecart is not making enough sales.
First, the argument, without getting much into the details of the reasons for which the coffeecart is not making enough sales, suggests to convince employees to make purchases. Considerting various factors for example, the beverages and food available at the cart is not good in taste or is not hygienic or the cart lacks enough variety to attract employees as customers, also it could be possible that the prices charged at the cart are high and not reasonable which could perhaps be the result of employees not earning enough money to be able to shop at cart and the least, but not to be completely ignored, a possibility that the employees prefer to go to cafetaria on their breaks and the cart is strategically kept near their work place to cut the timing on the breaks.
Second, as stated in the argument that the employees are already low in morale and leaving company could suggest the possibility of dissatisfaction with the salaries offered by the company. Furthermore, the argument mentioned that the staff is low with which it can be concluded that the sales are low due to less staff and not due to existing staff not using cart services.
Finally, it would be contradictory to say that the employees are already dissatisfied with the snack machine and if coffeecart shuts down then it will be a problem for the employees (already low in morale) from which it implies that the existing employees wants the coffeecart and are using it.
In conclusion, the arugment lacks logic and detailed study of other factors which could have affected the sales at coffeecart. The author fails to present relevant evidence that would convince the reader of his position. if the author had provided the reasoning behind his conclusion, the argument would have been strengthened. In its current form, the argument is unpersuasive.