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Apple’s total sales of iPad has steadily declined in the last 3 quarters. At the same time, the overall profit contributed by sales of iPad over the last three quarters has not changed.

Profit=Sales-Cost
Suppose,
Qrt 1. 20=120-100
Qrt 2. 20=100-80
Qrt 3. 20=80-60

POE:
(A) iPad’s revenue as a proportion of Apple’s overall sales has declined over the last three quarters. Incorrect

No information about Apple’s overall sales

(B) iPad’s profit as a percentage of Apple’s operating profit has declined over the last three quarters. Incorrect

No information about Apple’s operating profit.

(C) Apple did not sell as many units of iPad in the last quarter as it did three quarters back. Incorrect

No information about number of units.

(D) The profitability of iPad unit has been improving over the last three quarters. Correct

Profitability=Profit/Sales
Qrt 1. 20/120=16.67%
Qrt 2. 20/100=20%
Qrt 3. 20/80=25%

(E) Apple’s average selling price of an iPad in the last quarter was lower than what it was the quarter before. Incorrect

Avg selling Price= Total Selling price/Total no. of units. No information about individual units
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