To persuade consumers to buy more of its cameras, the PictureSharp Cam

Question

To persuade consumers to buy more of its cameras, the PictureSharp Camera company has launched an advertising campaign in coordination with its dealers to promote the slogan, “A Picture Is Worth a Million Words.” The dealers participating in the program are experiencing very robust sales, but PictureSharp analysts are concerned that the campaign is not successfully meeting its goals.

Which of the following, if true, most justifies the concerns of the PictureSharp analysts that the campaign is not successful?

A. The new PictureSharp slogan is a thinly veiled imitation of the better-known saying, “a picture is worth a thousand words.”

B. PictureSharp is one of the leading manufacturers of digital cameras, which, although generally more expensive than conventional film cameras, are considerably more versatile.

C. Many consumers who saw the commercials in this advertising campaign were concerned that they lacked the artistic skill to create a picture that would actually be worth “a million words.”

D. Although almost all PictureSharp camera dealers participated in the advertising campaign by displaying promotional materials in their stores, some of them did not display or distribute all of the marketing materials that PictureSharp sent them.

E. All PictureSharp dealers also sell other brands of cameras, some of which are comparable to PictureSharp cameras in features and quality but significantly lower in price, allowing the dealers to charge a higher markup than for PictureSharp cameras.

PyjamaScientist · Answer

This is a resolve the paradox type question. There's a paradox here- Though the dealer's sales have increased PictureSharp's analyst is not satisfied.

How could that happen?
Maybe the advertisement campaign led to the increase in camera sales but not all cameras sold were of PictureSharp.

(E) brings in that scenario where this paradox could exist. And thus (E) is the right choice.

Posted from my mobile device

PriyamRathor · Answer

As always PyjamaScientist has explained in a very crisp and precise manner.
I will further add to it why other choices are incorrect.

Meaning Analysis :-

There is an advertisement campaign by a camera company to increase the sales of its camera.
Now, the dealers are experiencing very robust sales but the analyst of the camera company are of the opinion that the campaign  is not successful  in meeting its  goal

Paradox :-

Here we need to interpret the last line ie campaign is not successful in meeting  its goal  ie  the goal of increasing the sales of PICTURESHARP Camera company .

ie the dealer are experiencing increase in sales but not of the cameras of PICTURE SHARP CAMERA company.

To solve the paradox we need an answer choice that will tell us why the sales of PSCC is not increasing when the dealers are experiencing robust sales.

Answer Choice Analysis :-

Choice A
Incorrect
Information related to Solgan is not our area of concern.

Choice B
Incorrect.
Here details about the camera of PSCC is given. It doesnot help us solve the issue. It rather provides us additional information about the camera of PSCC.

Choice C
Incorrect
Lack Artistic Skill ...??? Out of Scope

Choice D
Incorrect 
If some of the dealers didnot display or distribute all the marketing material sent by PSCC , 
then some of dealers must have displayed and distributed. Still the sales have not increased.

So to conclude the impact of not displaying or distributing all the marketing material by some dealers is greater than the impact of some dealers distributing and displaying and hence the reduction in sales.
Is this conclusion correct? In my opinion NO.
 Partial Information .

Choice E
Correct.

Thanks.
Feedback Appreciated.

mdsaddamforgmat · Answer

IMO E
Question Stem: Which of the following, if true, most justifies the concerns of the PictureSharp analysts? 
Conclusion: PictureSharp analysts are concerned that the campaign is not successfully meeting its goals. 
Pre Thinking: objective of the event was To persuade consumers to buy more of its(PictureSharp) cameras. However, Dealer sales has increased but objective has not achieved. 
Option E: indicates that since, dealer has other companys camera and are selling with the help of this campaign, hence, it says that it helped dealers to sell more but not the Picture Sharp.

debjit1990 · Answer

Ans:E
E. All PictureSharp dealers also sell other brands of cameras, some of which are comparable to PictureSharp cameras in features and quality but significantly lower in price, allowing the dealers to charge a higher markup than for PictureSharp cameras.

as dealers sell other cameras also, so the dealers' sell increase may be from the camera selling of other companies

To persuade consumers to buy more of its cameras, the PictureSharp Cam

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To persuade consumers to buy more of its cameras, the PictureSharp Cam

Prep Toolkit

615 to 715 in 15 Days (Ria's Strategies)

More than Quant/Verbal Abilities: Speed vs. Accuracy

745 with Only Self-Prep and GMAT Club

From 555 to 765: 210-point Improvement

Perfect 805 Score Debrief by Julia

My Rewards