Taking advantage of the unusual surge in sales of fairness creams during the previous year, Helen’s, a cosmetic giant, has come up with the expansion plan for its own brand of fairness cream, Miss Lovely. Their plans have been bolstered by market analysts prediction of growth in the market for several types of cosmetics. Thus, the giant has heavily invested in and employed most of the marketing tools and gimmicks for Miss Lovely and plans to continue doing so while carrying out the expansion.
Which of the following if true provides most support for the view that Helen’s cannot increase its sales of Miss Lovely by adopting the plan outlined above?
A. Despite being one of the leaders in cosmetics Helen cosmetics has been losing market share to a slew of innovative startups in many segments of cosmetics.
B. Last year, even though miss lovely has sold much more than ever, Helen's experienced a dip in its share in the cosmetics market.
C. While many of Helen’s products are well known in the market, few customers know that Helen industries own these brands.
D. A few of the brand ambassadors promoting Miss Lovely brand target a customer segment that is not currently targeted by the competition.
E. Even though several cosmetic products are going to experience an increase in demand, the market for fairness creams is inundated with similar products and is predicted to suffer from this saturation.