Among consumers in this country who take cruises regularly, the percentage who chose High Seas cruise lines has decreased by 5 percentage points over the past five years. Since High Seas obviously relies on consumers to earn profits, these declines must have had a measurably negative impact on High Seas' earnings.
Which of the following, if true, most seriously weakens the argument above?The argument assumes that a lower percentage of regular cruise consumers choosing High Seas means fewer customers and lower earnings. But a lower percentage does not necessarily mean a lower number of customers if the total market has grown.
The key issue is the actual number of High Seas customers, not just its
percentage share.
(A) Some trips were cut from the cruise schedule, and there were trips during which ticket sales had historically been sufficient to achieve profitability.
This does not weaken the argument. If profitable trips were cut, that could help explain lower earnings, not cast doubt on them.
(B) There are many more cruise lines in existence today than there were five years ago.
This may explain why High Seas lost market share, but it does not show that High Seas avoided a negative effect on earnings.
(C) The number of people who regularly take cruises has increased significantly over the past five years.
Correct. If the total number of regular cruise consumers increased enough, High Seas could have a smaller percentage of the market but still have the same number of customers or even more customers. So the decline in percentage share need not have hurt earnings.
(D) Five years ago, High Seas reduced the number of cruises on its annual schedule.
This does not weaken the argument. Fewer cruises could reduce opportunities to earn revenue.
(E) High Seas cruises travel to several different destinations.
Wrong. The number of destinations does not address whether the percentage decline reduced earnings.
Answer: (C)