We need to have a conversation about our mission and our vision for th

Question

E-mail from Programming Director of Television Arts Network to Marketing Manager

We need to have a conversation about our mission and our vision for the enterprise. What is it we are committed to doing? I know I’m new here, but I’m bothered by what I see. We have the word “arts” in our name, but I see no sign of the arts in our program lineup. We’re heavy with reality shows, many of them trite, and some of them coarse. Is this the image we want the public to have of our brand?E-mail from Marketing Manager to Programming Director

There was a time when our lineup did include the more “refined” shows you’re looking for, but frankly, they didn’t draw the numbers we need. Viewers who are looking for ballet and opera are affluent, urban, and largely coastal. They’re watching PBS. We have to sell sponsors on our shows, and our sponsors want to know there are people watching. We need audience numbers, and that means reaching viewers all over the country. Yes, we have “arts” in our name, but we also have “entertainment” in our name, and we need to focus on what the middle of the country calls entertainment.E-mail from Programming Director to Marketing Manager

I think your analysis is faulty, for a couple of reasons. I don’t believe that only urban viewers are interested in the arts, and I think you’re insulting the rest of the country to suggest that these reality shows are the only entertainment we can sell them. If you have actual research to back up your contentions, I’d be interested to see it. Beyond that, I still question what this lineup does to our reputation. Don’t we have a responsibility to educate or at least uplift? Can’t we find or generate programming about the arts that will intrigue viewers who wouldn’t necessarily say they’re looking for arts programs? McGraw-Hill

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033 · Answer

could anybody explain why option 1 of question1 is yes. it is mentioned that the programming director is new here, however that doesnt imply marketing manager is working here before than the programming director

Catman · Answer

Refer to the email from Marketing Manager to Programming Manager: "  There was a time  when our lineup did include the more “refined” shows you’re looking for,  but frankly, they didn’t draw the numbers we need." 
This clearly reflects that the Marketing Manager is associated with the company earlier than the Programming Director. If this is not true, than the claim made by Marketing Manager about the old time will be false.

cathyjiang04 · Answer

How can you tell that " The marketing manager believes that it is easier to find sponsors for reality shows."?

Sajjad1994 · Answer

Official Explanation

1. Consider each of the following statements. Does the information in the three sources support the inference as stated?

Explanation

Statement 1:  The programming director refers to himself as “new here,” and the marketing manager begins with a reference to past practices at the station.

Answer: Yes

Statement 2:  The marketing manager indicates that it is difficult to find sponsors for shows on the arts, but neither the marketing manager nor the programming director refer to the station producing its own content. It is impossible, therefore, to know whether the station’s budget will cover producing shows on the arts.

Answer: No

Statement 3:  The marketing manager states that sponsors will more easily support shows with large audiences, and she goes on to suggest that the reality shows appeal to a wider audience.

Answer: Yes

Sajjad1994 · Answer

Official Explanation

2. Consider each of the following statements. Does the information in the three sources support the inference as stated?

Explanation

Statement 1: The programming director only speaks of urban viewers to say that he does not believe that they are the only ones interested in the arts. He voices no opinion about their preference for reality shows or ballets.

Answer: No

Statement 2:  Although the programming director disagrees with the marketing manager’s point of view, he does not claim that there is research to dispute the marketer’s position. He challenges the position and asks the marketing manager to provide evidence to support her position.

Answer: No

HarshZsssh · Answer

can u explain q1 1st part again im not able to comprehend with the explanation

mkeshri185 · Answer

"  There was a time  when our lineup did include the more “refined” shows you’re looking for,  but frankly, they didn’t draw the numbers we need."

For Q1 part 1 you are citing this as evidence that Marketing manager was present before Programming Director. This line doesn't indicate so. How can you say that the MM actually lived that time? It might be possible that he know this fact and data from the past records on archive or he might have heard about it from some sources?Also the Question statement for 1 doesn't say 'MM MAY be working here before PM' then it could have been YES. But we can't be sure whether MM is working before PM.

What if i say in WW2 there were millions of people died...? According to you i was there at WW2 time?

Bunuel · Answer

Archiving the topic.

We need to have a conversation about our mission and our vision for th

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My Rewards

Yes	No
		The marketing manager has been with the network longer than the programming director.
		The network cannot afford to produce shows that focus on the arts.
		The marketing manager believes that it is easier to find sponsors for reality shows.

Yes	No
		The programming director believes that urban viewers prefer reality shows to ballet.
		The programming director rejects the marketing manager’s viewpoint because the statistics the research department compiled do not support it.