I am about half way through the book (sorry it's taking a while, I mostly read on the plane) - it was a very interesting beginning but it kind of got dry. The book is focusing on creating a sustainable competitive advantage by focusing on a non-core differentiation. it does not really have anything to do with MBA's - just as suspected. The author used his own technique and differentiated in the title. It is somewhat funny how he bridges through space to make the MBA connection. Don't want to give too much away yet. I will keep you posted.
Meanwhile, found another book that could proudly stand against Outsmart the MBA clones:
Watch Out! We are MBAhttps://www.indiaprwire.com/pressrelease ... 037782.htm. Not yet available from Amazon.