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R.E.D.
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kryzak
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Have found another two cases. In one I led a group of web-developers and combined their efforts to make a web-site. In the other, I gave lectures to the students in a type of business simulation game, developed by myself and received positive feedback from about 5 of them. These didn't have anything that breaks through really.
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RED, I like the business simulation thing. If you can show that the students used your lectures and the simulation to better themselves in some way, then you can answer the essay.

Otherwise, the web developer one is good too. You do need to explain why we should care about this web-site, and what it meant to whomever asked you to do the site.

Hope that helps!