It is currently 21 Aug 2017, 14:21

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Close

Request Expert Reply

Confirm Cancel

Events & Promotions

Events & Promotions in June
Open Detailed Calendar

USC Marshall Introduces MS in Marketing Degree

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
Director
Director
avatar
Joined: 23 Mar 2014
Posts: 567

Kudos [?]: 234 [0], given: 0

USC Marshall Introduces MS in Marketing Degree [#permalink]

Show Tags

New post 26 Nov 2014, 17:27
Image

The USC Marshall School of Business has announced the launch of a new Master of Science in Marketing  that will help develop and enhance students’ innovative marketing skills. This degree is designed for managers and those with a few years of work experience who are eager to earn an advanced degree in a one-year, full-time program, or a two-year, part-time option.

The program establishes a strong foundation in business fundamentals, including marketing management, marketing strategy and business analytics, or market demand and sales forecasting.

Students will then build on that foundation with other marketing courses, including advertising and promotion management, branding strategy, consumer behavior, marketing and consumer research, marketing channels, new product development and pricing strategies.

Expanding into other business disciplines, students can choose from electives ranging from data warehousing, business intelligence and data mining, to technology commercialization.
Marketing crosses all disciplinary boundaries, and the modern marketer must have polished technical skill and deep topical knowledge, says James G. Ellis, dean of the Marshall School of Business.
The MS in Marketing curriculum takes full advantage of the breadth of offerings at USC, with cross-disciplinary electives including case studies in digital entertainment, visual storytelling, the television industry, digital technologies and the entertainment industry, foundations in health education and promotion, public health policy and politics and health care ventures.

“We want our marketing students to be able to tailor their study to their particular interests, whether that is in digital entertainment, health care or public policy,” says  Diane Badame, academic director of the full-time MBA Program and professor of clinical marketing, who is spearheading the new degree program.

“Students in our marketing program will gain artistry and analytics that will position them for success in this rapidly evolving discipline,” Badame adds.

As a culminating experience, MS in Marketing students will collaborate to craft an innovative marketing strategy for prospective employers.

The marketing program is now accepting applications for summer 2015 from working professionals with bachelor or advanced degrees and at least two years of experience.

For additional information about the program please go to: http://www.marshall.usc.edu/msmkt

***
If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.

Image

Kudos [?]: 234 [0], given: 0

USC Marshall Introduces MS in Marketing Degree   [#permalink] 26 Nov 2014, 17:27
    Similar topics Author Replies Last post
Similar
Topics:
Experts publish their posts in the topic USC Marshall Introduces MS in Marketing Degree StacyBlackman 0 30 Nov 2014, 22:14
1 Experts publish their posts in the topic USC Marshall 2014 MBA Essay Tips Accepted.com 0 26 Mar 2014, 14:32
Got an interview call from USC Marshall! chakdum 0 26 Feb 2014, 11:15
Experts publish their posts in the topic USC Marshall to Offer Degree in Social Entrepreneurship StacyBlackman 0 24 Feb 2014, 13:38
USC Marshall Trans Elite. What it mean Optimus 1 17 Jun 2010, 01:58
Display posts from previous: Sort by

USC Marshall Introduces MS in Marketing Degree

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  


GMAT Club MBA Forum Home| About| Terms and Conditions| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.