The comma before the AND in a list of 3 or more items is permissive. That means you may choose to use it, or you may choose to omit it. It tends to be included in non-journalistic writing, but it is commonly omitted in newspapers and magazines. I believe this to be a result of the cost of printing an extra character millions of times.
In deciding to use or not use such a comma, you should consider the meaning.
1.) The main issue with using the comma occurs when we have a sentence structure like this:
I like [A], [potential appositive], and [C].
I like Joe, my brother, and Steve.
In this case, it looks like three items are in a list. However, there are actually only two items with a modifier. This becomes ambiguous. Is Joe being renamed by "my brother" (meaning they are the same thing), or is Joe a different person from my brother? How many people do I like?
This is fixed by omitting the comma before AND:
I like Joe, my brother and Steve.
Now, it is clear that Joe is not my brother, since the only potential modifier here is "my brother and Steve," and it is impossible for Joe to be renamed as both "my brother" and "Steve."
2.) On the other hand, omitting the comma can result in ambiguity. Consider the following example:
I like [plural A], [potential plural appositive].
I like my parents, Joe and Lisa.
In this case, are my parents being renamed by "Joe and Lisa," or are Joe and Lisa separate from my parents? How many people do I like?
This ambiguity would be fixed by adding the comma:
I like my parents, Joe, and Lisa.
Now, it is clear that my parents are separate from Joe and Lisa, since "Joe" cannot rename my parents.
Conclusion: In deciding whether or not to include the comma before the AND in a 3+ item list, consider the meaning and pick the outcome with the least ambiguity. If neither way is ambiguous, then it doesn't matter whether you include the comma or not (unless you work for a company that has a preference, such as a newspaper company).