Official Solution:
Marketing Analyst: [b]Despite the recent spike in online advertising by most competitors, our company has not increased its digital marketing budget and has seen no decrease in market share. Given that the cost of online advertising has significantly increased due to higher demand, we can conclude that our existing marketing strategies are still effective. Furthermore,
our sales team has reported an increase in customer engagement and satisfaction with current marketing efforts. In the analyst's reasoning, the two portions in boldface play which of the following roles?
[/b]
A. The first is the analyst's main conclusion; the second provides evidence to support that conclusion.
B. The first is evidence that serves as the basis for rejecting one explanation; the second is the analyst's additional explanation.
C. The first is a statement of fact that the analyst disputes; the second provides an alternative explanation that the analyst offers.
D. The first presents a scenario that seems contradictory to expected outcomes; the second provides supporting evidence that explains the actual outcome observed.
E. The first outlines an initial observation that is under question; the second provides evidence to refute a potential objection to the analyst's final conclusion.
Correct Answer: D. The first presents a scenario that seems contradictory to expected outcomes; the second provides supporting evidence that explains the actual outcome observed. The first bolded statement describes a scenario that the analysts is trying to explain, where, contrary to what one might expect during a competitive increase in online advertising, the company did not adjust its marketing budget and at the same time, saw no loss in market share. This creates an unexpected outcome. The conclusion is not bolded and then the second bolded statement provides further details to support the unlikely scenario and the conclusion.
(A) The first is the analyst's main conclusion; the second provides evidence to support that conclusion. The first is not a conclusion but a claim or a fact. The conclusion is not bolded and highly visible. The second supports the conclusion but the one that is not bolded.
(B) The first is evidence that serves as the basis for rejecting one explanation; the second is the analyst's additional explanation. The first statement does not serve to reject an explanation. The second statement isn't an additional explanation but evidence that supports the first statement/conclusion.
(C) The first is a statement of fact that the analyst disputes; the second provides an alternative explanation that the analyst offers. The first statement is not disputed by the analyst. The second does not offer an alternative explanation but instead supports conclusion.
(E) The first outlines an initial observation that is under question; the second provides evidence to refute a potential objection to the analyst's final conclusion. The first is not an observation that is under question. Nothing is questioned really. The second does not refute an objection but provides supporting evidence for the conclusion.
Answer: D