As a metaphoric window, television shows us the world’s events through news programs. As an equally metaphoric mirror, television’s entertainment programming reflects preferences, values, beliefs, and understandings shared by most citizens. The window and mirror metaphors suggest that companies owning broadcast networks and television news operations exert little control over the content they select, produce, own, and circulate; when stated unmetaphorically, the claim is false. It wrongly blames viewers for decisions taken by television’s Big Five media oligopolists.
In their news operations, the Big Five make decisions about the allocation of money, resources, and employees. These decisions constrain news coverage. Decisions about news allocations are reflected in news channels’ programming. While one media magnet runs non-news programs focused on opinions of flamboyant hosts, another decides to run opinion programs instead of news coverage implying that it has allocated money to hire personalities, rather than to hire journalists and fact-checkers. The same logic applies to the brief items, some informational and others purely gossip, that the oligopolists circulate about personalities associated with entertainment industries. Nothing is newsworthy about a movie earning revenues in Australia or a pop-star going on a tour. Yet, these and similar items are served up as news. In one sense, these are fillers, but in another, they are mini ads masquerading as news, targeted towards generating revenues. Here, the concordance between content and vested interest is purely economic, but that does not make less distressing the fact that media oligopolists have their own interests.
Research has debunked the window and mirror metaphors, developing a more complex understanding of how news is produced. Studies show that conventional beliefs regarding the unpredictability of news, the importance of a reporter’s proverbial nose for news, and the indefatigability of journalists in chasing down stories are not characteristic of modern news operations. In the newsroom, news workers have little freedom and are organized into a rigid hierarchy that determines their assignments. They follow work routines that allow a cost-efficient gathering of statements and images to be packaged as news items. By simply reporting what was said, reporters avoid the costly process of determining if the statement is true or false. Pairing one statement from an official source with a counterclaim from another source creates an appearance of fairness without having to discover facts or opinions. Modern news is far from a simple window that shows the world outside.
1. The primary purpose of the passage is toA. present an explanation for the change in news operationsB. argue in favor of television oligopolyC. criticize the economic motives of media magnetsD. condemn media owners for the recent deterioration of television newsE. discuss the difference between real news and pure gossip 2. The author of the passage would probably agree with which of the following statements about television news?A. Television companies have little influence over the news they produce. B. Television news reflects audience preferences. C. Opinions presented in television news is generally shared by common citizens. D. The modern television news has no element of surprise. E. Television news often presents unverified statements. 3. Each of the following regarding modern television news is mentioned in the passage EXCEPT:A. Overindulgence in opinion programs
B. Coverage of non-newsworthy items
C. Advertising disguised as news
D. Indefatigability of journalists in chasing down stories
E. Allocating money to hire personalities rather than reporters
4. The author mentions that certain news items that are "mini ads masquerading as news" (see highlighted text) allow television oligopolists toA. carry out their financial interests
B. balance news with light-hearted entertainment
C. earn in order to hire personalities
D. cater to audience demand
E. compete with one another