Recently, several advertisers have withdrawn their advertisements from

Question

Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.

Which of the following, if true, would strengthen this conclusion?

(A) The advertisers regularly review the placement of their advertisements.

(B) It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.

(C) The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.

(D) The advertisers all placed new advertisements with other publications that emphasised family values.

(E) A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.

GMATPill · Accepted Answer

OFFICIAL EXPLANATION:

This is GMAT Pill CR Framework #4 Exclusive Negation

The argument is that "morality" was the only thing governing the advertiser's decision to withdraw their ads from the magazine.

So the framework says to put it like this:
Argument: "morality" --> exclusively leads to --> withdraw ads
Negation: "other factors" --> did not affect --> withdraw ads

(C) brings up a factor "financial reasons" and discounts financial reasons as a possible factor in affecting the decision to withdraw ads. If withdrawing ads was a financial BENEFIT, then they may have decided to withdraw ads based on financial reasons. But (C) clearly states that by withdrawing, there would be a financial DISBENEFIT. As a result, it cannot possibly be the case that "financial reasons" (an example of "other factors") affected the decision to withdraw ads.

(C) is an example of the negation and thus helps strengthen. GMATPill Framework #4 Exclusive Negation successfully conquers this question.

With (D) signing up for other publications that value family -- this does not necessarily mean they did it for moral reasons. They may have done it for financial reasons primarily. (D) works but (C) is stronger.

IanStewart · Answer

Yes, I agree with the post above. We need here to distinguish between two possibilities - that the advertising company has made its decision for 'moral propriety' (whatever that means) reasons, or that the company has made its decision for business reasons. It may be that the magazine, with its new 'image', is no longer a suitable advertising vehicle for the ad company's clients - maybe their clients are all 'family-friendly' companies, so advertising in 'family friendly' magazines is simply good business. D doesn't help to resolve this question of the ad company's motivations, but C does.

hao922 · Answer

Is the answer C?
the conclusion of the argument is "decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions"

Look at C. It says magazines will lose money. This means that their decision is not money-driven, but moral propriey driven. It supports the conclusion.

geturdream · Answer

The conclusion is 
 the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions

Now consider D. It says the advertisers have placed their adds in the magazines those emphasized family values.

But does it strengthen the conclusion where the main part is moral value.

But look at C
The advertisers have admitted that they have incurred loss due to their decision. They would have assumed this. So money is not the decisive factor for them. Its the moral value that drives them to make this decision.

So I will go for C

OA plzz

adishail · Answer

The conclusion says that the advertisers still have sense of moral propriety left in them. Which choice strengths that believe ?

Sure, they do. But how does that show that they have sense of .... left ?  A.The advertisers regularly review the placement of their advertisements.

OK, maybe rare. So ?  B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.

So, even though they will loose money, they have still removed the ads from this magazine !!!!! Isn't the overall motive about making money. So if they are loosing money due to pulling out the ad, something must be really bothering them. Maybe there sense of moral .... kicked in ?  C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.

A possible choice. They canceled the ad from the other magazine and placed it with someone who cares about family value.  D.The advertisers all placed new advertisements with other publications that emphasized family values.

Sure, standard has fallen, but does that help us decide if the advertisement company real has a sense of .....  E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had fallen since its transformation.

Between C & D, D only says that they placed ads with other company that has family values, so that means these advertisers really care about family values. BUT, the fact they canceled ads even though they had to loose money shows that they have really got sense of ........

razorback · Answer

C for me. If they are withdrawing the ads and losing the money at that, it must be a moral reason.

girisshhh84 · Answer

I agree with razorback , C should be the answer .. while C and D are probable choices , Find below the Comparison of the two - C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn. This ultimately means that the advertisers will lose revenue .. so their choice to withdraw indicates a moral responsibility D.The advertisers all placed new advertisements with other publications that emphasised family values.- There can be other reasons for their placing new advertisements which emphais family values .. May be the existing trend of the target audience is one that prefers family values.. I hope its clear

As a reference there is a similar problem in OG12 i suppose which talks about TV channels and elections.

Aniketa · Answer

C is a better one here as the advertisers might just have placed their ads in magazines with family values ( as narrated in D) by sheer popularity among target customers or any other reason. Their moral inclination to place advertisements is only justified by C which mentions that the companies are sticking with their decision even when they are going to incur losses.

docdrizzeally · Answer

This one back to so many right choices to weigh. C it is.

VerbalBot · Answer

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Recently, several advertisers have withdrawn their advertisements from

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