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As media exposure increased for the Jersey Shore in the last 5 years, the annual number of people visiting the shore increased each year. Over the same period, however, the number of people getting sun burns from suntanning decreased, even though there was no reduction in the number of people suntanning on the beach each day. Further, the number of sunny days and the UV (Ultraviolet) Index actually increased.

Number of visitors increase
Sunburnt decrease >< Sunny days increase
=> Paradox. Visitors still go sunbathing but don't get sunburnt => they must have found a way to protect them better.


(C) People going to the Jersey Shore used suntan lotion with increasing levels of UV protection and monitored UV levels to help determine what times during the day were most suitable for being in the sun. YES
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