gmatexam439
TV is the future because it remains king of all media. While handsets get hyped, the typical U.S. consumer watches more than 5 hours of TV a day, according to Nielsen, and even younger adults 18 to 24 years old—the supposed digital generation—spend 3 hours and 30 minutes on televisions daily compared to only 49 minutes on the Web and 20 minutes on mobile.
The above argument is most vulnerable to which of the following criticisms?
a) The argument fails to look into the possible causes of higher consumption of TV over other media
b) The argument makes an assumption that the consumer preferences will not change significantly over time without looking at the past trends.
c) The argument fails to consider that the average figures may not apply to every consumer of media
d) The argument does not talk about population below 18 years of age, which will soon be part of the so called “digital generation”
e) The argument proposes that the same cause and effect may apply in the future as in the past without even looking at the possibility of existence of cause in the future.
I am confused between B and D. The sample of the population interviewed is also a problem here. I agree "B" is also correct, but "D" is also a valid flaw in the argument. Why can't D be the answer?
Good Question. 2 minutes to solve this question. I was stuck between B & E.
Below is my thought process while answering this question:
Breaking down the argument TV is king in the future because it is king now (Bold Claim)
Avg. consumer watches X amount to TV, and even the current generation watches more TV than spending time on other forms of media.
Assumption - According to the author, this is happening now, and will likely happen in the future no matter what.
Breaking down the answer choicesA - This is immediately out. Even if we know why consumption is high, it won't help explain if it will remain high or fall.
B - This seems like a good one. Bold claim made without looking at past trends of TV's role in media. If the avg. consumer watched for e.g. 7 hours of TV a day, and now it's at 5 hours a day, and if the younger children watched 5 hours before, and now are only watching 3 hours a day, there is a definitive downward trend, and the argument will fall apart. KEEP!
C - Ok, so let's apply the avg. applies to all media. It still doesn't help me figure out if TV will remain king, or fall off the grid.
D - This seems like a trick answer choice that's adding another group into the mix, which wasn't part of the initial argument. Also, if we consider people below 18, and they are watching 2 hours of TV, it still doesn't give me any indication till I look at a trend line from the past. So B still seems better. Out.
E - For me, there was no cause and effect in the argument and hence I eliminated it
So B is the answer.
But I would love any insights into option E.
I have one question, the first premise says "TV is the future because it \(remains\) king of all media", does it not mean that the argument has looked back into past trends and say it remains king of all media?