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28 Aug 2019, 02:52
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Difficulty:
15%
(low)
Question Stats:
87% (01:55) correct
13%
(02:39)
wrong
based on 167
sessions
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A new café intends to open and offer to its patrons unusual beverages served in an unusual atmosphere. Prior to beginning construction on its location, it had already secured funding based on the quality of its beverages, which it served to potential investors. But when it conducted intensive tests to gauge the interest of potential customers, it tested not whether they liked the beverages, but whether they liked descriptions of the café's atmosphere.
Which of the following, if true, best accounts for the new café's approach to conducting tests with potential customers?
(A) Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling.
(B) The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ.
(C) If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café.
(D) After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere.
(E) Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular.
28 Aug 2019, 03:50
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Analysis of the argument:
->A new café-open unusual beverages served in an unusual atmosphere.
-> Before construction-secured funding based on the quality of its beverages from potential investors.
-> After intensive tests conducted were not to know customer's preference, but whether customers liked descriptions of the café's atmosphere.
We need to resolve the paradox as to why such tests were conducted.
A. Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling.
INCORRECT. Firstly, We are not talking about doubtfulness of managers on beverages and secondly, the café already had funding from the investors beforehand.
B. The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ.
INCORRECT. How does it matter what customer remembers about the designs now or later. Doesn't resolves the issue.
C. If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café.
INCORRECT. The success of a business is generally enjoyed by the investors. This sentence no way resolves the issue as to why such tests were conducted to know café's atmosphere fron customer. Out of scope.
D. After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere.✔
CORRECT. Once the café is opened up, they can change the beverages as and when they want as customers can give their reviews (or any other reason) but once an adjustments are constructed, it would be difficult to change later on so it is better to know it directly from the customers beforehand.
E. Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular.
INCORRECT. Customers can give their opinion on what they like or not. But their preference on a beverage never explains why the café intended to know.
->A new café-open unusual beverages served in an unusual atmosphere.
-> Before construction-secured funding based on the quality of its beverages from potential investors.
-> After intensive tests conducted were not to know customer's preference, but whether customers liked descriptions of the café's atmosphere.
We need to resolve the paradox as to why such tests were conducted.
A. Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling.
INCORRECT. Firstly, We are not talking about doubtfulness of managers on beverages and secondly, the café already had funding from the investors beforehand.
B. The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ.
INCORRECT. How does it matter what customer remembers about the designs now or later. Doesn't resolves the issue.
C. If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café.
INCORRECT. The success of a business is generally enjoyed by the investors. This sentence no way resolves the issue as to why such tests were conducted to know café's atmosphere fron customer. Out of scope.
D. After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere.✔
CORRECT. Once the café is opened up, they can change the beverages as and when they want as customers can give their reviews (or any other reason) but once an adjustments are constructed, it would be difficult to change later on so it is better to know it directly from the customers beforehand.
E. Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular.
INCORRECT. Customers can give their opinion on what they like or not. But their preference on a beverage never explains why the café intended to know.
28 Aug 2019, 04:34
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Premise: A new café is opening soon but before starting any construction, funding is secured based on beverage quality which its potential investors hopefully liked. The café also tested its customers. But café tested its customers based on their taste they gave to the descriptions of café’s atmosphere i.e. whether they like it or not.
Question asks why the café did so to conduct test with customers. i.e. which following options explains best the situation.
A. Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling. – WRONG. It that has been the case the investors would have never invested. So this is irrelevant.
B. The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ. – WRONG. Customer was given only one design not more than that to test which one they liked and which one not. It was about one design about which customers gave their like/dislike vote.
C. If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café. – WRONG. This is true in real world but it does not explain why Café did a test differently for its customers/patrons.
D. After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere. – CORRECT. Adjustments in beverage might not cost that much as compared to adjustments to location's unusual atmosphere which as per argument seems to be of utopian importance to café. Café would definitely avert such a situation where any adjustments in location’s atmosphere pop up.
E. Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular. – WRONG. If customers are able to predict the beverages does it hold that café would stick with the same - no!! Ideally the café should but here it’s not the case at all. So why did the café tested customers’ likes/dislikes of café’s atmosphere.?? This option does not explain.
Question asks why the café did so to conduct test with customers. i.e. which following options explains best the situation.
A. Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling. – WRONG. It that has been the case the investors would have never invested. So this is irrelevant.
B. The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ. – WRONG. Customer was given only one design not more than that to test which one they liked and which one not. It was about one design about which customers gave their like/dislike vote.
C. If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café. – WRONG. This is true in real world but it does not explain why Café did a test differently for its customers/patrons.
D. After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere. – CORRECT. Adjustments in beverage might not cost that much as compared to adjustments to location's unusual atmosphere which as per argument seems to be of utopian importance to café. Café would definitely avert such a situation where any adjustments in location’s atmosphere pop up.
E. Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular. – WRONG. If customers are able to predict the beverages does it hold that café would stick with the same - no!! Ideally the café should but here it’s not the case at all. So why did the café tested customers’ likes/dislikes of café’s atmosphere.?? This option does not explain.
