Official Explanation:The manager of a furnishings store has noticed a dip in the number of customers who come into the store. Therefore, the manager decides to have a big promotion announcing that everything in the store will be discounted every first Wednesday of the month.
Which of the following, if true, identifies a potentially serious drawback to the store manager’s plan? (A) The number of people who come to the store will not change, though when they come in will change.(B) The discounts on Wednesday will be relatively modest, ranging from 5% to 20%.(C) The reason for the dip in the number of customers can be attributed to another furnishing store that has opened nearby.(D) Wednesday has traditionally not been the day on which the store has done the most business.(E) The promotion will be announced in the local newspapers and on the store’s website, but not on televisionQuestion Type: Weaken
Boil It Down: The manager noticed fewer people are coming into his furniture store, so he’s offering a sale once a month to entice people to come in and shop.
Goal: Find the option that would most likely cause this plan to fail. Analysis:The questions asks for a potential problem to the plan to get more customers into the store.
Conclusion: The Wednesday sale will bring in more customers.
Assumption: More people than before will be attracted into the store because of the sale.
If, as choice A states, the actual number of people who come in does not change because they are coming in less during the rest of the week and more on Wednesday, the plan will not be effective.
(A) The number of people who come to the store will not change, though when they come in will change.
This is the correct choice. If this happens, then the plan is essentially a failure because the plan was to bring more people into the store, not change the time/day they come in.(B) The discounts on Wednesday will be relatively modest, ranging from 5% to 20%.
This doesn’t tell us whether more people will come in or not.(C) The reason for the dip in the number of customers can be attributed to another furnishing store that has opened nearby.
If this is so, the plan could still be a success.(D) Wednesday has traditionally not been the day on which the store has done the most business.
Even if Wednesday was the day on which the store did the least amount of business, the plan could still be a success.(E) The promotion will be announced in the local newspapers and on the store’s website, but not on television
The promotion could still be a success even if it’s not advertised on television.Don’t study for the GMAT. Train for it.