To evaluate the argument about the profitability of allowing travelers to load their vehicles onto Southern Seas' cruise ship, we need to consider factors that could impact the feasibility and profitability of this new service.
Argument Analysis:
Premise: Southern Seas is considering allowing travelers to load their vehicles onto the ship to use at certain destinations.
Premise: High fees can be charged for each loaded car.
Conclusion: Management believes this service would be profitable.
The key to evaluating this argument is understanding the costs and potential profitability of the service. We need to identify factors that could affect either the costs of implementing this service or the revenue it could generate.
Evaluation of Each Question:
(A) Would the price of the extra vehicle-loading service alone be more than 50% of the price of a regular journey?
This question addresses whether customers would find the additional cost acceptable. However, it does not directly address the cost to the company or overall profitability.
(B) How many car-rental companies at the destinations visited by the Southern Seas cruise would be badly affected by the new service?
This question addresses potential competition but does not directly relate to the profitability of the service for Southern Seas.
(C) Can Southern Seas secure a deal with its fuel suppliers which will grant them a significant discount on the price of extra ship fuel?
This question is relevant as fuel costs could significantly impact the overall cost of offering this service. Lower fuel costs could make the service more profitable.(D) How much would outfitting the ship's cargo hold to protect regular vehicles from potential damage caused by the current levels of moisture and salt cost?
This question is highly relevant as it directly addresses the costs of implementing the service. Knowing the cost of outfitting the cargo hold is essential to determine if the potential revenue from high fees will outweigh the initial and ongoing costs.(E) Are the prices of cruises to international destinations projected to decline in the near future?
This question addresses the overall market for cruises but does not specifically impact the new vehicle-loading service's profitability.
The most useful question in evaluating the argument is:
D. How much would outfitting the ship's cargo hold to protect regular vehicles from potential damage caused by the current levels of moisture and salt cost?
This question directly addresses a significant potential cost factor, which is critical in determining whether the service can be profitable.