The company Slim-fit released its low-cholesterol oil substitute into American Markets for the first time in history and gained no appreciable market share. Combatting this situation, company Slim-fit with a substantial marketing budget and a great fanfare scheduled the re-release of the oil, naming it the “new low- cholesterol alternative to oil.”
Which of the following, if true, casts the most doubt on the effectiveness of the solution proposed above?
A. In many American countries, satisfactory taste and low-cholesterol content are believed to be entirely contradictory. : if people prefer taste more than the low cholesterol content, it gives us a good enough reason to believe that even if the slim-fit company re-releases the oil, sales may not increase. A weakener for sure!
B. The market for oils such as coconut and palm has been slowly shrinking in many American countries due to the emergence of specialized cholesterol-free oils.: we are not concerned with the markets of american countries in general.
C. Company Slim-fit could only feasibly maintain such a marketing budget for 10 to 12 months before scaling down the campaign.: Incorrect. just an extra piece of information. The plan may or may not work.
D. After Company Slim-fit attempted a similar marketing strategy in South Asia, sales of the new product greatly increased.: Strengthener.
E. In California, the new low-cholesterol oil substitute achieved a market share of 10% within the first year – without any massive marketing campaign. : We are concerned with market share in the whole of America. We don't know whether market share share of 10% in california is appreciable or not.