gloomybison
Hi
ElninoEffectI have a question regarding A why do you think that taste would be a crucial decision point? we don't really have any information whether consumers would prefer taste over health in American markets. If we were given any info on taste being a differentiator than ı would blindly go for A, but since we don't have that data A doesn't sound that strong to me...
Also in B it says cholesterol-free oils are taking over so it may indicate that consumers prefer to purchase "cholesterol-free oils" rather than "generic" or "low- cholesterol", that would be a blow to the plan. Note that low-cholesterol still means it includes cholesterol whereas; free-cholesterol removes it utterly
Thanks for your reply
gloomybisonI have a question regarding A why do you think that taste would be a crucial decision point? we don't really have any information whether consumers would prefer taste over health in American markets. If we were given any info on taste being a differentiator than ı would blindly go for A, but since we don't have that data A doesn't sound that strong to me...I totally agree with your point and I have mentioned the same in my explanation also but see this way is it a strengthener or a weakner.?
also
Sometimes an option is correct because the rest of all are wrong.!Also in B it says cholesterol-free oils are taking over so it may indicate that consumers prefer to purchase "cholesterol-free oils" rather than "generic" or "low- cholesterol", that would be a blow to the plan. Note that low-cholesterol still means it includes cholesterol whereas; free-cholesterol removes it utterlyEverything is correct except the bold portion.
How can you infer that.? When the statement says people prefer cholesterol-free oils over coconut and palm oils.
How have you inferred that coconut and palm oils fall into the category of generic or low cholesterol oils.
These all are assumptions.!
Secondly, if people are preferring cholesterol -free oils there can be a market for low cholesterol oil as well.!(strengthener)
How.?We call it the
sweet spot in marketing.
Example:
Initially there was a market for Analog clocks.
Then came the digital clocks - people started preferring digital over analog.
So what can be the sweet spot(low-risk, low gain) here.?
The hybrid the one which is both analog and digital because it captures both the markets. So it is definitely not a weakner.
Here with me uptil now.?
B is that sweet spot so now you tell me when we are looking for a weakner how it can be that.?