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The NCM Party’s electoral strategy previously consisted of multiple expensive campaigns, tailored to each electoral district. In the upcoming state elections, the NCM Party will employ a more cost-efficient approach, utilizing a common campaign for all districts in the state. Party officials are confident that this approach will allow the party to reduce campaign expenditure without reducing its share of votes.
Which of the following, if true, signifies a shortcoming in the officials’ plan to reduce campaign expenditure while maintaining vote-share?
A. Many political parties smaller than the NCM Party have increased their vote-share by using statewide campaigns.
B. District-level electoral campaigns often make use of hoarding in local markets.
C. In the last two state elections, 12 percent of the NCM Party’s votes came from people living below the poverty level.
D. Many voters select candidates entirely on the basis of policy, having no loyalty to one party or the other.
E. Addressing concerns at the district level is a critical factor in securing votes in a state election.
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The passage speaks about the election strategy of NCM party previously and for the upcoming elections. Previous election campaigns were tailored specific to the needs of each district, and the campaign was expensive.
Now, the campaign is taking a shift from the earlier approach to ONE SIZE FITS ALL model, where a uniform blanket campaign is sufficient for the upcoming district election. The reasoning behind this approach is cost effective, and no reduction in voters share.
Which of the following, if true, signifies a shortcoming in the officials’ plan to reduce campaign expenditure while maintaining vote-share?
A. Many political parties smaller than the NCM Party have increased their vote-share by using statewide campaigns.
This option mentions increase in vote share using state wide campaigns, which means they have opted for a more broader campaign. Even a 1% increase is considered an increase. There are instances where this approach have back fired for some political parities. Hence, a dicey situation. Thus, Wrong.
B. District-level electoral campaigns often make use of hoarding in local markets.
The campaign mode is not the heart of the issue being discussed. May be approach at one district might not be the same for the other districts. This option fails to address the pith of the passage. Hence, wrong.
C. In the last two state elections, 12 percent of the NCM Party’s votes came from people living below the poverty level.
The vote share or the trend in vote share is not fixed and liable to change as it’s influenced by plethora of factors. The key issue under debate is will one blanket campaign enough to secure voters share. Hence, wrong.
D. Many voters select candidates entirely on the basis of policy, having no loyalty to one party or the other.
If it’s based on the policy, advertising mode doesn’t matter, or the campaign strategy is not crucial. Hence, out of scope. Wrong.
E. Addressing concerns at the district level is a critical factor in securing votes in a state election.Since it’s a state election, addressing the concerns of each and every district is a critical factor to secure votes. As each district is unique in composition in its demographic, social, religious, economic and historical aspect. Hence, the correct answer.
Option E