Events & Promotions
|
|
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.
Customized
for You
Track
Your Progress
Practice
Pays
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
May 2008:00 AM PDT
-08:30 AM PDT
What’s in it for you- Live Profile Evaluation Chat Session with Jenifer Turtschanow, CEO, ARINGO. Come with your details prepared and ARINGO will share insights! Pre-MBA Role/Industry, YOE, Exam Score, C/GPA, ECs Post-MBA Role/ Industry & School List.
May 2101:00 AM EDT
-02:00 AM EDT
Looking for your GMAT motivation to break through the score plateau? Pragati improved her score by massive 160 points with strategic guidance and hard-work! Find out how personalized mentorship and a strong mindset can turn GMAT struggles into success.
May 2012:30 AM EDT
-01:30 AM EDT
Struggling to find the right strategies to score a 99 %ile on GMAT Focus? Riya (GMAT 715) boosted her score by 100-points in just 15 days! Discover how the right mentorship, tailored strategies, and an unwavering mindset can transform your GMAT prep.
May 2310:00 AM PDT
-11:00 AM PDT
Video explanations + diagnosis of 10 weakest areas + 150+ short videos + study plan!
Jun 1006:00 AM PDT
-06:15 PM PDT
Register for the GMAT Club Virtual MBA Spotlight Fair – the world’s premier event for serious MBA candidates. This is your chance to hear directly from Admissions Directors at nearly every Top 30 MBA program..
17 May 2026, 06:15
Kudos
Bookmarks
C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
(N/A)
Question Stats:
29% (01:16) correct
71%
(02:37)
wrong
based on 7
sessions
History
Date
Time
Result
Not Attempted Yet
An antique and curiosity shop is weighing the advantages of renewing its regular advertisement in a monthly trade publication. The shop originally placed the advertisement in order to increase business, but found that the majority of its sales are made to those who do not read the publication and have not seen the ad. The shop is considering canceling the advertisement in that publication in order to save money.
The answer to which of the following questions would be LEAST relevant to the shop's decision?
(A) How does the cost of the advertisement compare to the profit from purchases made by those who have responded to it?
(B) Are there other trade publications that attract the shop's typical clientele in which an advertisement would be likely to reach prospective customers at the same cost?
(C) Is a significant proportion of the shop's competitors satisfied with the effect of their advertisements in trade publications?
(D) How many buyers who responded to the advertisement were professional antique dealers who generally make relatively expensive purchases?
(E) Is any significant change expected in the pattern of the trade publication's circulation?
The answer to which of the following questions would be LEAST relevant to the shop's decision?
(A) How does the cost of the advertisement compare to the profit from purchases made by those who have responded to it?
(B) Are there other trade publications that attract the shop's typical clientele in which an advertisement would be likely to reach prospective customers at the same cost?
(C) Is a significant proportion of the shop's competitors satisfied with the effect of their advertisements in trade publications?
(D) How many buyers who responded to the advertisement were professional antique dealers who generally make relatively expensive purchases?
(E) Is any significant change expected in the pattern of the trade publication's circulation?
BongBideshini
Joined: 25 May 2021
Last visit: 19 May 2026
Posts: 239
Own Kudos:
Given Kudos: 86
Location: India
Concentration: Entrepreneurship, Marketing
Schools: HBS '27 Stanford '27 Wharton '27 Sloan '27
GPA: 3.8
WE:Engineering (Government)
Products:
19 May 2026, 23:19
Kudos
Bookmarks
The shop's decision hinges on whether renewing this specific advertisement is worth the cost. Every relevant question must connect to either the effectiveness of this ad or the financial impact of keeping or canceling it.
A. How does the cost of the advertisement compare to the profit from purchases made by those who have responded to it?
Relevant. This directly measures whether the ad is generating enough revenue to justify its cost — the core financial question the shop needs to answer.
B. Are there other trade publications that attract the shop's typical clientele in which an advertisement would be likely to reach prospective customers at the same cost?
Relevant. This helps the shop evaluate whether canceling and advertising elsewhere would be a better use of the same budget — a direct alternative to the current decision.
C. Is a significant proportion of the shop's competitors satisfied with the effect of their advertisements in trade publications?
Least relevant. What competitors experience tells us nothing about this specific shop's situation. The shop already has its own data showing most sales come from non-readers of this publication. Whether competitors are satisfied with their ads in other or even the same publications has no bearing on whether this shop should renew this specific advertisement.
D. How many buyers who responded to the advertisement were professional antique dealers who generally make relatively expensive purchases?
Relevant. If the minority who did respond to the ad are high-value customers making expensive purchases, the ad may still be financially worthwhile despite low overall response rates.
E. Is any significant change expected in the pattern of the trade publication's circulation?
Relevant. If circulation is expected to grow significantly and reach more of the shop's target customers, that would affect whether renewing makes sense going forward.
Ans C
A. How does the cost of the advertisement compare to the profit from purchases made by those who have responded to it?
Relevant. This directly measures whether the ad is generating enough revenue to justify its cost — the core financial question the shop needs to answer.
B. Are there other trade publications that attract the shop's typical clientele in which an advertisement would be likely to reach prospective customers at the same cost?
Relevant. This helps the shop evaluate whether canceling and advertising elsewhere would be a better use of the same budget — a direct alternative to the current decision.
C. Is a significant proportion of the shop's competitors satisfied with the effect of their advertisements in trade publications?
Least relevant. What competitors experience tells us nothing about this specific shop's situation. The shop already has its own data showing most sales come from non-readers of this publication. Whether competitors are satisfied with their ads in other or even the same publications has no bearing on whether this shop should renew this specific advertisement.
D. How many buyers who responded to the advertisement were professional antique dealers who generally make relatively expensive purchases?
Relevant. If the minority who did respond to the ad are high-value customers making expensive purchases, the ad may still be financially worthwhile despite low overall response rates.
E. Is any significant change expected in the pattern of the trade publication's circulation?
Relevant. If circulation is expected to grow significantly and reach more of the shop's target customers, that would affect whether renewing makes sense going forward.
Ans C
Bunuel
Moderators:
